The changing MO of the CMO : how the convergence of brand and reputation is affecting marketers / MaryLee Sachs.
Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to communications and marketing and how CMOs can respond...
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Access E-Book |
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. Access limited to one user at a time. |
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Burlington, Vt. :
Gower,
2011.
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| Subjects: |
Internet
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| Call Number: |
HF5415.1255 .S23 2011eb |
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