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Communication in marketing
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Consumers
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Psychological aspects
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Communication in marketing
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Consumers
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Psychological aspects
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Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
Published 2004
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H - Social Science
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Haugtvedt, Curtis P., 1958-
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Lee, Wei-Na, 1957-
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Williams, Jerome D., 1947-
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