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Suggested Subjects:
Advertising
AND
Consumers
Author:
Bauer, Raymond Augustine, 1916-1977
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Suggested Subjects:
Advertising
AND
Consumers
Author:
Bauer, Raymond Augustine, 1916-1977
Library Catalog | Simmons University
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Advertising
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Psychological aspects
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Advertising in America; the consumer view / [by] Raymond A. Bauer and Stephen A. Greyser, in collaboration with Donald L. Kanter and William M. Weilbacher, with the assistance of Alice E. Courtney and Christopher Gale.
by
Bauer, Raymond Augustine, 1916-1977.
,
Greyser, Stephen A.
Published 1968
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Library of Congress Call Number
H - Social Science
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Author
American Association of Advertising Agencies
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Bauer, Raymond Augustine, 1916-1977
Greyser, Stephen A.,
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Harvard University. Graduate School of Business Administration. Division of Research
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Kanter, Donald L. 1925-
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Weilbacher, William M.
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English
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