Advertising in America; the consumer view / [by] Raymond A. Bauer and Stephen A. Greyser, in collaboration with Donald L. Kanter and William M. Weilbacher, with the assistance of Alice E. Courtney and Christopher Gale.
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| Main Authors: | , |
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| Corporate Authors: | , |
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Division of Research, Graduate School of Business Administration, Harvard University,
1968.
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| Subjects: |
Main Collection
| Call Number: |
HF5822.B335 |
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| Status: | Available Request this item |