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Library Catalog | Simmons University - "Corporate image Case studies"
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Case studies
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Corporate image
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Communication in management
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Weavers of speech : how the Bell Telephone Company (AT&T) created and used the female telephone operator as a corporate marketing tool from 1890 to 1915 / by Nancy Tekeyan
by
Tekeyan, Nancy
Published 1996
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Saving face : a corporation's negative visual image : the case of Procter & Gamble Company's moon and stars by Laura A. Bonanno
by
Bonanno, Laura A
Published 1997
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Simmons College (Boston, Mass.). Communications Dept
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Bonanno, Laura A
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