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1
The changing MO of the CMO : how the convergence of brand and reputation is affecting marketers /
by Sachs, MaryLee.
Published 2011
Subjects: “...Branding (Marketing)...”
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Reputation marketing : building and sustaining your organization's greatest asset /
by Marconi, Joe.
Published 2002
Subjects: “...Branding (Marketing)...”
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3
Brand, identity and corporate reputation /
Published 2015
Subjects: “...Branding (Marketing)...”
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