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1
What's in a name? advertising and the concept of brands /
by Jones, John Philip.
Published 2003
Subjects: “...Advertising....”
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2
Branding and advertising
Published 2003
Subjects: “...Advertising....”
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3
The omnipowerful brand : America's #1 brand specialist shares his secrets for catapulting your brand to marketing stardom /
by Delano, Frank.
Published 1999
Subjects: “...Advertising -- Brand name products....”
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4
In search of the obvious the antidote for today's marketing mess /
by Trout, Jack.
Published 2008
Subjects: “...Advertising -- Brand name products....”
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5
Creating brand loyalty : the management of power positioning and really great advertising /
by Czerniawski, Richard D.
Published 1999
Subjects: “...Advertising -- Brand name products....”
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6
Kids and branding in a digital world /
by Gunter, Barrie
Published 2016
Subjects: “...Advertising and children....”
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7
Brand new China advertising, media, and commercial culture /
by Wang, Jing, 1950-
Published 2008
Subjects: “...Advertising -- China....”
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9
Designing brand identity an essential guide for the whole branding team /
by Wheeler, Alina.
Published 2013
Subjects: “...Advertising -- Brand name products....”
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10
Vulcans, earthlings and marketing ROI getting finance, marketing and advertising onto the same planet /
by Rutherford, David.
Published 2008
Subjects: “...Advertising -- Rate of return....”
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11
Designing brand identity : an essential guide for the entire branding team /
by Wheeler, Alina
Published 2018
Subjects: “...Advertising -- Brand name products....”
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12
A master class in brand planning the timeless works of Stephen King /
by King, Stephen, 1931-2006.
Published 2007
Subjects: “...Advertising -- Management....”
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13
The challenges facing brand managers today
Published 2012
Subjects: “...Advertising -- Brand name products....”
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