What's in a name? advertising and the concept of brands / by John Philip Jones and Jan S. Slater.
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Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. |
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Format: | Electronic eBook |
Language: | English |
Published: |
Armonk, N.Y. :
M.E. Sharpe,
c2003.
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Edition: | 2nd ed. |
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Call Number: |
HF5823 .J718 2003 |
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