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Author:
Beaman, Karen V.
AND
Guy, Gregory R.
Suggested Subjects:
Marketing
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Author:
Beaman, Karen V.
AND
Guy, Gregory R.
Suggested Subjects:
Marketing
Library Catalog | Simmons University - "Conference Board report ;"
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Managing and measuring return on marketing investment / by Karen V. Beaman, Gregory R. Guy, and Donald E. Sexton.
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Beaman, Karen V.
Published 2008
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H - Social Science
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Author
Beaman, Karen V.
Conference Board
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Guy, Gregory R.
Sexton, Donald E., 1943-
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