Managing and measuring return on marketing investment / by Karen V. Beaman, Gregory R. Guy, and Donald E. Sexton.
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| Main Author: | |
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| Corporate Author: | |
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
Conference Board,
c2008.
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| Series: | Conference Board report ;
no. 1435-08-RR. |
| Subjects: |
Books - Level 2
| Call Number: |
HF5415 .B4 2008 |
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| Copy 1 | Request this item |