Managing and measuring return on marketing investment / by Karen V. Beaman, Gregory R. Guy, and Donald E. Sexton.

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Bibliographic Details
Main Author: Beaman, Karen V.
Corporate Author: Conference Board.
Other Authors: Guy, Gregory R., Sexton, Donald E., 1943-
Format: Book
Published: New York, NY : Conference Board, c2008.
Series:Conference Board report ; no. 1435-08-RR.

Books - Level 2

Holdings details from Books - Level 2
Call Number: HF5415 .B4 2008
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