Marketing libraries in a Web 2.0 world / edited by Dinesh Gupta and Réjean Savard.

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a "hot topic". These proceedings focus on the marketing applications and (non-technical) aspects of Web 2.0 in library and information set ups. The papers included (in English an...

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Bibliographic Details
Corporate Author: International Federation of Library Associations and Institutions. Management and Marketing Section.
Other Authors: Gupta, Dinesh K., Savard, Réjean, 1950-
Format: Book
Published: Berlin ; New York : De Gruyter Saur, [2011]
Series:IFLA publications ; 145.

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Call Number: Z716.3 .M2925 2011
Status: Available  Request this item