Toyota under fire : lessons for turning crisis into opportunity / Jeffrey K. Liker, Timothy N. Ogden.
Granted unprecedented access to Toyota's facilities worldwide, Liker, along with Timothy N. Ogden, investigated the inside story of how Toyota faced the challenges of the recession and the recall crisis of 2009-2010.
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| Language: | English |
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New York :
McGraw-Hill,
[2011]
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Table of Contents:
- The most admired company in the world
- The oil crisis and the great recession
- The recall crisis
- Response and the road to recovery
- Lessons.