Citizen marketers : when people are the message / Ben McConnell and Jackie Huba.

"The woman next to you on the bus, typing madly on her laptop, just might determine the ending to next year's blockbuster film or how quickly the hottest new PDA hits store shelves. In homes, dorm rooms, coffee houses, and waiting rooms around the world, millions of people are exercising e...

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Bibliographic Details
Main Author: McConnell, Ben.
Other Authors: Huba, Jackie.
Format: Book
Language:English
Published: Chicago, IL : Kaplan Pub., ©2007.
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24 Hour Reserve - Library Service Desk

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Call Number: HF5415.5 .M1833 2007
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