Content licensing : buying and selling digital resources / Michael Upshall.
"This book is a wide-ranging and comprehensive guide to providing content for dissemination electronically. It provides a step-by-step introduction to the why, how, and frequently asked questions of digital content and how to license it. In addition, it examines the context in which licensing t...
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| Format: | Book |
| Language: | English |
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Oxford :
Chandos Pub.,
2009.
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Table of Contents:
- Brief history of content licensing
- Licensing process, from start to finish
- Media for licensing
- Business models for content licensing
- Converting, hosting and access management
- Aggregators in detail
- How content is searched for and (hopefully) retrieved
- Copyright, royalties and contracts
- Under the hood: the technology of licensing
- Developments in content licensing: recommendations.