Adland : a global history of advertising / Mark Tungate.

Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforde...

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Bibliographic Details
Main Author: Tungate, Mark, 1967-
Format: Book
Published: London ; Philadelphia : Kogan Page, 2007.

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Call Number: HF5823 .T83 2007
Status: Available  Request this item