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|a Barletta, Marti.
|0 n 2002107985
|
| 245 |
1 |
0 |
|a Marketing to women :
|b how to increase your share of the world's largest market /
|c Marti Barletta.
|
| 250 |
|
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|a Second edition.
|
| 264 |
|
1 |
|a Chicago, IL :
|b Dearborn Trade Pub.,
|c [2006]
|
| 264 |
|
4 |
|c ©2006
|
| 300 |
|
|
|a xxxiv, 325 pages :
|b illustrations ;
|c 24 cm
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a unmediated
|b n
|2 rdamedia
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| 338 |
|
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|a volume
|b nc
|2 rdacarrier
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| 340 |
|
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|p illustration
|2 rdaill
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| 504 |
|
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|a Includes bibliographical references (pages 303-316) and index.
|
| 505 |
0 |
0 |
|t Unveiling the market --
|g pt. II.
|t Why market to women?
|g 1.
|t The power of the purse --
|g 2.
|t The differences that make a difference --
|g pt. II.
|t GenderTrends Marketing Model -- why and how women reach different brand purchase decisions.
|g 3.
|t The GenderTrends Marketing Model -- the big-picture view --
|g 4.
|t The star gender culture --
|g 5.
|t The circle and the compass -- response to marketing contacts --
|g 6.
|t The spiral path -- how women make purchase decisions --
|g pt. III.
|t Practical applications -- strategies and tactics.
|g 7.
|t On your mark -- market assessment --
|g 8.
|t Get set -- strategy and tactical planning --
|g 9.
|t Go! : communications that connect --
|g 10.
|t Face-to-face -- sales and service --
|g pt. IV.
|t Bigger picture.
|g 11.
|t PrimeTime women : the target marketer's golden bull's-eye --
|g 12.
|t Notes to the CEO.
|
| 650 |
|
0 |
|a Women consumers.
|0 sh 85147510
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| 650 |
|
0 |
|a Marketing.
|0 sh 85081333
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| 776 |
0 |
8 |
|i Online version:
|a Barletta, Marti.
|t Marketing to women.
|b 2nd ed.
|d Chicago, IL : Dearborn Trade Pub., ©2006
|w (OCoLC)654529405
|
| 907 |
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