Strategic marketing in library and information science /

Strategic marketing in library and information science / Irene Owens, editor.

"With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can b...

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Bibliographic Details
Other Authors: Owens, Irene
Format: Book
Language:English
Published: Binghamton, NY : Haworth Information Press, [2002]
Subjects:
Library planning.
Libraries > Marketing.
Information services > Planning.
Information services > Marketing.
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Managing digital resources in libraries
Published 2012
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Collection development policies new directions for changing collections /
Published 2011
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Integrating print and digital resources in library collections /
Published 2006
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Selecting materials for library collections /
Published 2004
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Acquisition in different and special subject areas /
Published 2003
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Collection development policies : new directions for changing collections /
Published 2003
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Out-of-print and special collection materials : acquisition and purchasing options /
Published 2002
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