Strategic marketing in library and information science / Irene Owens, editor.

"With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can b...

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Bibliographic Details
Other Authors: Owens, Irene.
Format: Book
Published: Binghamton, NY : Haworth Information Press, ©2002.

Books - Level 2

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Call Number: Z678 .S765 2002
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