Handbook of online marketing research / Joshua Grossnickle, Oliver Raskin.
"In The Handbook of Online Marketing Research, two pioneers in the field share the latest techniques for conducting research online and show you how to gather the vital customer information that is crucial to your company's success. You'll learn how to use the Internet to survey large...
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| Online Access: |
Access E-Book |
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. Access limited to one user at a time. |
| Main Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
[2001]
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| Subjects: |
Internet
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| Call Number: |
HF5415.1265 .G76 2001eb |
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