Strategy, structure, and performance of MNCs in China / Yadong Luo.

"China is the largest emerging market in the world yet Western MNCs have invested significantly less in China than have their Asian MNC counterparts. Luo systematically compares Western and Asian investment strategies and their performance in China and draws lessons that Western corporations mu...

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Bibliographic Details
Main Author: Luo, Yadong.
Format: Book
Language:English
Published: Westport, Conn. : Quorum Books, 2001.
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Call Number: HD62.4 .L864 2001
Status: Available  Request this item