Veni, vidi, video : the Hollywood empire and the VCR / Frederick Wasser.

Chronicles the rise of home video as a mass medium and the changes it has caused throughout the film industry since the mid-1970s.

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Bibliographic Details
Main Author: Wasser, Frederick.
Format: Book
Language:English
Published: Austin, TX : University of Texas Press, 2001.
Edition:First edition.
Series:Texas film and media studies series.
Subjects:
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245 1 0 |a Veni, vidi, video :  |b the Hollywood empire and the VCR /  |c Frederick Wasser. 
250 |a First edition. 
264 1 |a Austin, TX :  |b University of Texas Press,  |c 2001. 
300 |a x, 245 pages :  |b illustrations ;  |c 24 cm. 
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490 1 |a Texas film and media studies series 
504 |a Includes bibliographical references (pages 227-235) and index. 
505 0 0 |t Introduction : signs of the time --  |t The American film industry before video --  |t The American film industry and video --  |t The political economy of distribution --  |t Video and the audience --  |t Structure of the study --  |g pt. 1.  |t Film distribution and home viewing before the VCR --  |t From universal audiences to feature-length films --  |t Movies at home --  |t Tiered releasing --  |t Broadcasting : the other entertainment medium --  |t Postwar film exhibition --  |t Distributing films to smaller audiences --  |t Television advertising and Jaws : marketing the shark wide and deep --  |g ch. 2.  |t The development of video recording --  |t Broadcast networks and recording technology --  |t Television and recording --  |t Home video 1 : playback-only systems --  |t Home video 2 : Japanese recorder system development --  |g ch. 3.  |t Home video : the early years --  |t Choice, "harried" leisure, and new technologies --  |t The emergence of cable --  |t The universal lawsuit --  |t VCR and subversion --  |t X-rated cassettes --  |t The majors start video distribution --  |t Videotape pricing --  |g ch. 4.  |t The years of independence : 1981-1986 --  |t Independence on the cusp of video --  |t New companies get into video business --  |t Hollywood tries to control rentals --  |t Video, theater, and cable --  |t Pre-selling/pre-buying --  |t Video and new genres --  |t Vestron's video publishing --  |t Conclusion --  |g ch. 5.  |t Video becomes big business --  |t The development of two-tiered pricing --  |t The new movie theater --  |t Microeconomics 1 : overview --  |t Microeconomics 2 : rental --  |t Video and other commodities --  |t Retailing consolidation --  |t Breadth versus depth --  |t Video advertising --  |t Video and revenue streams --  |t Production increase --  |t More money, same product --  |g ch. 6.  |t Consolidation and shakeouts --  |t High concept --  |t Disney comes back on-line --  |t The majors hold the line on production expansion --  |t Vestron responds --  |t The fate of pre-selling and the mini-majors --  |t LIVE, Miramax, and New Line --  |t Conclusion --  |g ch. 7.  |t The lessons of the video revolution --  |t Media industries after the VCR --  |t Home video and changes in the form of film --  |t Images of audience time --  |t A philosophic view of film and audience --  |t Whither the mass audience? 
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776 0 8 |i Online version:  |a Wasser, Frederick.  |t Veni, vidi, video.  |b 1st ed.  |d Austin, TX: University of Texas Press, 2001  |w (OCoLC)606613117 
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