Powerful public relations : a how-to guide for libraries / Rashelle S. Karp, editor.
The library is still the best place to go for traditional informationand for everything from Internet access, database reference, video and CD check-out to engaging exhibits, entertaining events, and more. The challenge is getting your customers and community to believe that their library has more t...
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| Format: | Book |
| Language: | English |
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Chicago :
American Library Association,
2002.
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| Series: | ALA editions
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| Summary: | The library is still the best place to go for traditional informationand for everything from Internet access, database reference, video and CD check-out to engaging exhibits, entertaining events, and more. The challenge is getting your customers and community to believe that their library has more to offer today than it ever did. It's up to you to communicate that the home or work computer can't come close to delivering the unique services your library provides. And you can do this with Powerful Public Relations. With sample screen captures, press releases, public service announcements, and other PR tools, this hands-on book brings together a group of talented contributors who give you everything you need to execute effective public relations. Learn to attract customers to the new wealth of information and entertainment resources in your library with Powerful Public Relations. |
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| Item Description: | "For the Library Administration and Management Association." |
| Physical Description: | ix, 86 pages : illustrations ; 28 cm. |
| Bibliography: | Includes bibliographical references (pages 71-79) and index. |
| ISBN: | 0838908187 9780838908181 |