Marketing for dummies / by Alexander Hiam.
A guide to creating innovative, cutting-edge marketing plans that includes information on developing strategic marketing plans, preparing hard-hitting campaigns, identifying and maintaining contact with customers, and other related topics.
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Foster City, Calif. :
IDG Books,
[1997]
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| Series: | --For dummies.
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| Subjects: |
MARC
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| 100 | 1 | |a Hiam, Alexander. |0 n 88204222 | |
| 245 | 1 | 0 | |a Marketing for dummies / |c by Alexander Hiam. |
| 264 | 1 | |a Foster City, Calif. : |b IDG Books, |c [1997] | |
| 264 | 4 | |c ©1997 | |
| 300 | |a xxii, 378 pages : |b illustrations ; |c 24 cm. | ||
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| 490 | 1 | |a --For dummies | |
| 500 | |a Includes index. | ||
| 504 | |a Includes index. | ||
| 505 | 0 | |a Why you need a marketing program -- Basic marketing strategy : find a need and fill it -- Advanced strategy : define your message -- Let's get creative -- Marketing communication : writing and design -- Marketing research : customers, competitors, and industries -- Marketing on the web -- Print advertising -- Radio and television advertising -- Outdoor advertising : billboards, banners, signs, and more -- Publicity, premiums, and word of mouth -- Special events and trade shows -- Pricing and price-based promotions -- Developing, naming, and managing your products -- Packaging and labeling : dressing products for success -- Distribution, retail, and point of purchase -- Sales and service essentials -- Direct marketing via advertising, telemarketing, and direct mail -- (More than) ten ways to save money in marketing -- Ten common marketing mistakes -- Appendix. Writing a marketing plan. | |
| 520 | |a A guide to creating innovative, cutting-edge marketing plans that includes information on developing strategic marketing plans, preparing hard-hitting campaigns, identifying and maintaining contact with customers, and other related topics. | ||
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