Marketing for dummies / by Alexander Hiam.
A guide to creating innovative, cutting-edge marketing plans that includes information on developing strategic marketing plans, preparing hard-hitting campaigns, identifying and maintaining contact with customers, and other related topics.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Foster City, Calif. :
IDG Books,
[1997]
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| Series: | --For dummies.
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| Subjects: |
Main Collection
| Call Number: |
HF5415.13 .H468 1997 |
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| Status: | Available Request this item |