Advertising and the mind of the consumer : what works, what doesn't, and why /

Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland.

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Bibliographic Details
Main Author: Sutherland, Max
Format: Book
Language:English
Published: St. Leonards, NSW : Allen & Unwin, 1993.
Series:Allen & Unwin business and management series.
Subjects:
Advertising > Psychological aspects.
Consumer behavior.

Main Collection

Holdings details from Main Collection
Call Number: HF5822 .S84 1993
Status: Available Request this item

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