Children's television : the economics of exploitation / [by] William Melody.

Turning young children into premature consumers has always been a potential danger of commercial television. In recent years improved marketing technology has enabled the television industry to pinpoint specialized audiences at specific times. Unfortunately, the ability to reach a young audience has...

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Bibliographic Details
Main Author: Melody, William H.
Corporate Author: Action for Children's Television.
Format: Book
Published: New Haven : Yale University Press, 1973.
Series:Yale fastback ; 12.
Table of Contents:
  • Introduction
  • Institutions and markets in television broadcasting
  • The history of children's television
  • The unique characteristics of children's television
  • Public policy
  • Public policy: the past
  • Public policy: the future
  • Notes.