Children's television : the economics of exploitation / [by] William Melody.
Turning young children into premature consumers has always been a potential danger of commercial television. In recent years improved marketing technology has enabled the television industry to pinpoint specialized audiences at specific times. Unfortunately, the ability to reach a young audience has...
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| Format: | Book |
| Language: | English |
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New Haven :
Yale University Press,
1973.
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| Series: | Yale fastback ;
12. |
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Table of Contents:
- Introduction
- Institutions and markets in television broadcasting
- The history of children's television
- The unique characteristics of children's television
- Public policy
- Public policy: the past
- Public policy: the future
- Notes.