Children's television : the economics of exploitation / [by] William Melody.
Turning young children into premature consumers has always been a potential danger of commercial television. In recent years improved marketing technology has enabled the television industry to pinpoint specialized audiences at specific times. Unfortunately, the ability to reach a young audience has...
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| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
New Haven :
Yale University Press,
1973.
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| Series: | Yale fastback ;
12. |
| Subjects: |
Main Collection
| Call Number: |
HQ784.T4 M4 1973 |
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| Status: | Available Request this item |