APA (7th ed.) Citation

Holloway, R. J., Mittelstaedt, R. A., & Venkatesan, M. (1970). Consumer behavior: Contemporary research in action. Houghton Mifflin.

Chicago Style (17th ed.) Citation

Holloway, Robert J., Robert A. Mittelstaedt, and M. Venkatesan. Consumer Behavior: Contemporary Research in Action. Boston: Houghton Mifflin, 1970.

MLA (9th ed.) Citation

Holloway, Robert J., et al. Consumer Behavior: Contemporary Research in Action. Houghton Mifflin, 1970.