Successful marketing strategies for nonprofit organizations winning in the age of the elusive donor / Barry McLeish.
"From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learn...
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| Online Access: |
Access E-Book |
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. |
| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Wiley,
2011.
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| Edition: | 2nd ed. |
| Subjects: |
Internet
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| Call Number: |
HF5415 .M35 2011 |
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