Customer centricity : focus on the right customers for strategic advantage /

Customer centricity : focus on the right customers for strategic advantage / Peter Fader.

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Author: Fader, Peter (Author)
Format: eBook
Language:English
Published: Philadelphia, PA : Wharton Digital Press, [2012]
Subjects:
Customer relations > Management.
Strategic planning.
Electronic books.
Description
Physical Description:1 online resource (129 pages)
ISBN:9781613630150 (e-book)
Access:Access to electronic resources restricted to Simmons University students, faculty and staff.

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