Gothelf, J., & Seiden, J. (2017). Sense and respond: How successful organizations listen to customers and create new products continuously. Boston, Massachusetts: Harvard Business Review Press.
Chicago Style CitationGothelf, Jeff,, and Josh Seiden. Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously. Boston, Massachusetts: Harvard Business Review Press, 2017.
MLA CitationGothelf, Jeff,, and Josh Seiden. Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously. Boston, Massachusetts: Harvard Business Review Press, 2017.
Warning: These citations may not always be 100% accurate.