Marketing essentials for independent lodgings / Pamela Lanier and Marie Lanier.
Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business's name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics,...
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Access E-Book |
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. Access restricted to authorized users and institutions. |
| Main Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2017.
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| Edition: | First edition. |
| Series: | Tourism and hospitality management collection.
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| Subjects: |
Internet
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| Call Number: |
TX907 .L255 2017 |
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