Interactive marketing revolution or rhetoric? / by Christopher Miles.

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Author: Miles, Chris, 1967-
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: New York : Routledge, 2010.
Series:Routledge interpretive marketing research series ; 12.
Subjects:
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300 |a 242 p. 
490 1 |a Routledge interpretive marketing research ;  |v 12 
504 |a Includes bibliographical references and index. 
506 |a Access to electronic resources restricted to Simmons University students, faculty and staff. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Interactive marketing. 
650 0 |a Direct marketing. 
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