Review of marketing research. Volume 4 edited by Naresh K. Malhotra.

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Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Corporate Author: ProQuest (Firm)
Other Authors: Malhotra, Naresh K.
Format: Electronic eBook
Language:English
Published: Armonk, N.Y. : London : M.E. Sharpe ; Eurospan [distributor], 2008.
Series:Review of marketing research ; 4
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Call Number: HF5415.2 .R484 2008