A beginner's guide to mobile marketing / Molly Garris and Karen Mishra.

This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. Whether you work with a brand, retail storefront or are studying to do just that, we wrote A Beginner's Guide to Mobile Marketing to help you learn about...

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Access restricted to authorized users and institutions.
Main Authors: Garris, Molly. (Author), Mishra, Karen E. (Author)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition:First edition.
Series:Digital and social media marketing and advertising collection.
Subjects:
MMS
NFC
RMM
ROI
SMS

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Call Number: HF5415.1265 .G273 2015