Big data marketing : engage your customers more effectively and drive value /

Big data marketing : engage your customers more effectively and drive value / Lisa Arthur.

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Author: Arthur, Lisa
Format: Electronic eBook
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Subjects:
Marketing > Management.
Marketing > Data processing.
Marketing research > Statistical methods.
Internet marketing.
Electronic books.

Internet

Access E-Book

Online Resources

Holdings details from Online Resources
Call Number: HF5415.13 .A78 2013

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