Table of Contents: “…Uses, gratifications, and media effects research /…”

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Table of Contents: “…Mass media content and reality -- News -- Entertainment content -- Advertising -- Interactive media -- Effects. Proactive perspective on media effects -- Broadening our perspective on media effects -- Confronting the issues. …”

Table of Contents: “…Demographics and preferences in media use, with special attention to the very young -- The extraordinary appeal of screen media -- The world as portrayed by media -- Effects of media on scholastic performance and the developing intellect -- Young customers : creating the modern consumer through advertising and marketing -- Television violence, aggression, and other behavioral effects -- Learning rules and norms : further evidence of media effects -- Knowledge for what?…”
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Table of Contents: “…Turning politics into news -- section 3. Media effects.…”
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Table of Contents: “…Introduction -- Culture and body image -- Women and body satisfaction -- Men and body satisfaction -- Media effects -- Age, social class, ethnicity and sexuality -- Conclusions and implications.…”

Table of Contents: “…From Freud to social psychiatry -- Mass culture in the twentieth century -- American concerns about a mass society -- Wertham and the critique of comic books -- Television and media effects.…”
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Table of Contents: “…Soviet doctrine on the role of propaganda -- Development of the propaganda line -- The image of the adversary -- Peace and war -- The uses of nationalism -- Modernization : the Soviet model -- Techniques -- Organization and media -- Effectiveness and limitations of Soviet propaganda…”

Table of Contents: “…-- Broadening our perspective on media effects -- How do the effect processes work? -- Media influence on institutions -- The importance of real-world knowledge -- PUTTING IT ALL TOGETHER : The media literacy perspective -- Strategies for increasing literacy.…”

Table of Contents: “…Mass Media -- Books -- Magazines -- Newspapers -- Recordings -- Movies -- Radio -- Television -- The Web -- News -- Public Relations -- Advertising -- Entertainment -- Media Research -- Mass Communication -- Mass Media Effects -- Mass Media and Society -- Global Mass Media -- Mass Media and Governance -- Mass Media Law -- Ethics and the Mass Media -- Visual Messages -- Media and Political Systems.…”

Table of Contents: “…The literature review -- Researching media effects -- 1. Television -- 2. Radio -- 3. Music -- 4. …”
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Table of Contents: “…Society and media through history -- Theories and methods of media effects -- Advertising effects -- The boob tube: media and academic achievement -- Media addiction -- Banned books -- Media and body dissatisfaction -- Media and sexual behavior -- Race and the media -- Crime in the news -- Television/movie violence research -- Video game violence research -- Pornography -- Social media -- Now what?…”
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Table of Contents: “…Articulation -- Audience -- Broadcasting -- Capitalism -- Communication(s) -- Convergence -- Criticism/critique -- Cultural form -- Culture -- Culture industry -- Cyberculture -- Deconstruction -- Digital -- Discourse -- Embodiment -- Encoding/decoding -- Freedom of communication -- Genre -- Globalization -- Hegemony -- Ideology -- Identity -- Image -- Influence -- Information society -- Interactivity -- Mass -- Media effects -- Media/medium -- Mobile privatization -- Modern -- Moral panic -- Network (society) -- News values -- Popular/populist -- Postmodernism -- Public sphere -- Regulation -- Ritual -- Sign -- Simulacra -- Tabloidization -- Technoculture -- Technological determinism -- Time-space compression.…”
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Table of Contents: “…Information and democracy : the weakening of social democracy / Frank Webster -- The transformation of political communication / Ralph Negrine and Stylianos Papathanassopoulos -- What does information technology imply for media effects research? / Shanto Iyengar -- Infotainment Inc. : the ascent of a global ideology / Daya Kishan Thussu -- Emotions in the media and the mediatization of traumas / Nicos Demertzis -- Media, migrations and transnational cultures / Tristan Mattelart -- Communication in the digital era. …”
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Table of Contents: “…Some scenarios ; Focal points in mass communication ; Defining our terms: mass ; Individualism and the mass media ; Defining our terms: communication ; Levels of communication ; Lasswell's communication model ; Gerbner's model of communication ; Jakobson's model of the communication process ; The Osgood-Schramm circular model ; The Sapir-Whorf hypothesis and its implications for media study ; The play theory of mass communication ; A note on controversies ; Are media effects weak or powerful? ; Scholarly disputes in the study of mass communication ; A note on terms and definitions. -- 2. …”

Table of Contents: “…Aestheticisation -- Agenda-Setting -- Americanisation/Professionalism -- Audiences -- Authenticity -- Brands/Branding -- Broadcasting/Narrowcasting -- Campaigns/Campaigning -- Civil/Civic Society -- Consumerism/Consumerisation -- Cynicism -- Dealignment -- Dumbing Down -- E-representation/E-politics -- Electoral professionalism -- Emotionalisation -- Framing -- Globalisation -- Hegemonic Model --Ideology -- Image -- Information Subsidies -- Infotainment -- Legitimacy/Legitimisation -- Manufactured Consent -- Media-Centred Democracy -- Media Effects -- Mediatisation -- Message/Messages -- Negativity -- News Management -- News Values -- Packaging -- Permanent Campaigning -- Political Advertising -- Political Marketing -- Popular Culture -- Populism -- Propaganda -- Pseudo-Events -- Public Relations Democracy -- Public Sphere -- Representation -- Rhetoric -- Segmentation -- Soundbite/Soundbite Culture -- Source-Reporter Relations -- Spin/Spin-Doctor -- Technological Determinism -- Terrorism -- Uses and Gratifications Theory -- Virtual Politics/Virtual Communities.…”
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Table of Contents: “…The part played by people: a new focus for the study of mass media effects. Section 1: Images of the mass communications process. …”

Table of Contents: “…/ Claes H. de Vreese, Edmund Lauf, and Jochen Peter -- Media effects on attitudes toward European integration / Jochen Peter -- Non-voting in European Parliament elections and support for European integration / Hermann Schmitt and Cees van der Eijk -- EU support and party choice / Wouter van der Brug, Cees van der Eijk, and Mark N. …”
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Table of Contents: “…Television Texts -- The Triumph of the Prime-Time Novel / Charles McGrath -- Media Effects : Marshall McLuhan, Television Culture, and "The X-Files" / Adrienne L. …”

Table of Contents: “…Valdivia -- Race and crime in the media: research from a media effects perspective / Mary Beth Oliver -- The appeal and impact of media sex and violence / Jennings Bryant & Dorina Miron -- The role of interactive media in children₂s cognitive development / Ellen A. …”

Table of Contents: “…Problems, controversies, and solutions -- Media content -- Measuring violence -- Unitization and sampling -- Media effects -- Experimental studies -- Cultivation analysis -- Solutions -- Content -- Ratings systems and the V-chip -- Do ratings help? …”
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Table of Contents: “…Japanese Kuuki Theory -- Journalism and Theories of the Press -- Kinesics -- Language and Communication -- Latino Perspectives -- Leadership Theories -- Learning and Communication -- Legal Communication Theories -- Linguistic Relativity -- Marxist Theory -- Materiality of Discourse -- Mathematical Theory of Communication -- Meaning Theories -- Media and Mass Communication Theories -- Media Democracy -- Media Diplomacy -- Media Effects Theories -- Media Equation Theory -- Media Ethics Theories -- Media Richness Theory -- Media Sovereignty -- Medium Theory -- Membership Categorization Analysis (MCA) -- Metacommunication -- Metaphor -- Metatheory -- Modernism in Communication Theory -- Motivated Information Management Theory -- Muted Group Theory -- Myth and Mythic Criticism -- Narrative and Narratology -- Negotiation Theory -- Neocolonialism -- Network Society -- New Media Theory -- New World Information and Communication Order (NWICO) -- Nonverbal Communication Theories -- Ontology -- Ordinary Democracy -- Organizational Communication Theories -- Organizational Control Theory -- Organizational Co-Orientation Theory -- Organizational Culture -- Organizational Identity Theory -- Organizational List Theory -- Organizational Socialization and Assimilation -- Organizing, Process of -- Palo Alto Group -- Paralanguage -- Peace Theories -- Performance Ethnography -- Performance Theories -- Performative Writing -- Persuasion and Social Influence Theories -- Phenomenology -- Philosophy of Communication -- Persuasion and Social Influence Theories; Reasoned Action Theory -- Politeness Theory -- Political Communication Theories -- Popular Culture Theories -- Positioning Theory -- Postcolonial Feminism -- Postcolonial Theory -- Postmodern Theory -- Postpositivism -- Poststructuralism -- Power, Interpersonal -- Power and Power Relations -- Practical Theory -- Pragmatics -- Presence Theory -- Privacy Management Theory -- Privilege -- Problematic Integration Theory -- Process of Communication -- Propaganda Theory -- Proxemics -- Public Opinion Theories -- Public Sphere -- Queer Theory -- Racial Formation Theory -- Realism and the Received View -- Reasoned Action Theory -- Relational Communication Theory -- Relational Control Theory -- Relational Development -- Relational Dialectics -- Relational Maintenance Theories -- Relational Uncertainty -- Religious Communication Theories -- Rhetorical Sensitivity -- Rhetorical Theory -- Rogerian Dialogue Theory -- Rules Theories -- Scientific Approach -- Symbolic Interactionism -- Self-Categorization Theory -- Self-Disclosure -- Semiotics and Semiology -- Sense-Making -- Silence, Silences, and Silencing -- Simulation and Media -- Social Action Media Studies -- Social and Communicative Anxiety -- Social Construction of Reality -- Social Exchange Theory -- Social Identity Theory -- Social Information Processing Theory -- Social Interaction Theories -- Social Judgment Theory -- Social Justice -- Social Penetration Theory -- Social Support -- Spectatorship -- Speech Act Theory -- Speech Codes Theory -- Spiral Models of Media Effects -- Spiral of Silence -- Stakeholder Theory -- Stigma Communication -- Stories and Storytelling -- Structuration Theory -- Style, Communicator -- Subliminal Communication -- Symbolic Convergence Theory -- Symbolic Interactionism -- Symbolic-Interpretive Perspective on Groups -- System Theory -- Taoist Communication Theory -- Theory -- Traditions of Communication Theory -- Trait Theory -- Transculturation -- Two-Step and Multi-Step Flow -- Uncertainty Management Theories -- Uncertainty Reduction Theory -- Uses, Gratifications, and Dependency -- Validity and Reliability -- Values Studies: History and Concepts -- Values Theory: Sociocultural Dimensions and Frameworks -- Variable Analytic Tradition -- Vernacular Discourse -- Violence and Nonviolence in Media Studies -- Visual Communication Theories -- Whiteness Theory -- Womanism.…”
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Table of Contents: “…Stigma, Secrecy, and Isolation: The Impact of HIV/AIDS on Women in an Australian Study / Lydia Bennett and Michele Travers. 18. Mass Media Effects Through Interpersonal Communication: The Role of "Twende na Wakati" on the Adoption of HIV/AIDS Prevention in Tanzania / Peer J. …”
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Table of Contents: “…Advertising, learning and memory -- The Adtrack database -- Television advertisement length -- Television frequency effect -- Print -- Time and attention -- Multi-media effects -- Conscious and unconscious learning -- The workings of memory -- Direct response advertising -- You interpret advertising using your own memories -- Internet advertising -- 14. …”

Table of Contents: “…General communication; Verbal communication; Nonverbal communication; Written communication -- A brief history of communication: Orality, oral traditions, and oratory; Communicating over distances; Mass media: newspapers, radio, and TV; The influence of the Internet -- Rhetoric: Key ideas and terms; Rhetoric from classical to modern times; Rhetoric today; Rhetorical terms, concepts, devices -- Effective written communication: Common types of written communication; Affecting meaning and interpretation; Persuasiveness; Clarity; Clich�es, run-ons, and other gaffes; Specialty writing -- The email minefield: Email in brief; Advantages and pitfalls of email; Effective use of email; Email etiquette -- Social media: Social media in brief; Advantages and pitfalls of social media; Effective use of social media; Social media etiquette -- The psychology of public speaking: How public speaking and oratory affect communication; Anxiety and fear of public speaking; Characteristics of a good public speaker -- Contemporary public speaking: Revolutions in radio, TV, and the Internet; Important speakers and speeches of the 20th and 21st centuries; Major public speaking organizations and events -- Speeches and presentations: Styles and types of speeches and presentations; Key elements of speeches and presentations; Structure and organization; Delivery -- The human voice: Anatomy of speaking; Developing your voice; Using your voice effectively --…”
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Table of Contents: “…Mass media and family life: the TV family, onscreen and off (1970s-present); 8. Mass media's effect on literacy: reading, writing, and the emergence of "media literacy" (1990s-present) -- Social media's early promise: 9. …”
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