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1
Advertising a cultural economy /
by McFall, Elizabeth Rose.
Published 2004
Subjects: “...Advertising -- History....”
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2
Advertising types, trends and controversies /
Published 2012
Subjects: “...Advertising....”
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3
Advertising a new approach /
by Taplin, Walter.
Published 2013
Subjects: “...Advertising....”
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4
Advertising age handbook of advertising /
Table of Contents: “...The purpose of advertising --...”
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5
The Advertising age encyclopedia of advertising /
Published 2003
Subjects: “...Advertising -- Encyclopedias....”
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6
Persuasion in advertising
by O'Shaughnessy, John, 1927-
Published 2004
Subjects: “...Advertising -- Psychological aspects....”
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7
The practice of advertising
Published 2005
Subjects: “...Advertising....”
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8
Web advertising new forms of communication on the Internet /
by Janoschka, Anja.
Published 2004
Subjects: “...Internet advertising....”
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9
Sex in advertising perspectives on the erotic appeal /
Published 2003
Subjects: “...Sex in advertising....”
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10
Underdog advertising proven principles to compete and win against the giants in any industry /
by Flowers, Paul W.
Published 2006
Subjects: “...Advertising....”
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12
Advertising by design : generating and designing creative ideas across media /
by Landa, Robin
Published 2016
Subjects: “...Advertising....”
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13
Humor in advertising a comprehensive analysis /
by Gulas, Charles S., 1962-
Published 2006
Subjects: “...Wit and humor in advertising....”
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14
Advertising empire race and visual culture in imperial Germany /
by Ciarlo, David.
Published 2011
Subjects: “...Advertising -- Social aspects -- Germany -- History....”
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15
Advertising at war business, consumers, and government in the 1940s /
by Stole, Inger L.
Published 2012
Subjects: “...Advertising Council -- History....”
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16
Branding and advertising
Published 2003
Subjects: “...Advertising....”
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17
Advertising myths the strange half-lives of images and commodities /
by Cronin, Anne M., 1967-
Published 2004
Subjects: “...Advertising -- Social aspects....”
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18
Principles of advertising a global perspective /
by Lee, Monle.
Published 2005
Subjects: “...Advertising....”
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19
Advertising as culture
Published 2013
Subjects: “...Advertising....”
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20
The economics of advertising
by Taylor, F. W.
Published 1934
Subjects: “...Advertising....”
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21
Planning advertisements
by Russell, Gilbert.
Published 1935
Subjects: “...Advertising....”
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22
The business of advertising
by Moran, Clarence.
Published 2013
Subjects: “...Advertising....”
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23
Diversity in advertising : broadening the scope of research directions /
Published 2004
Subjects: “...Advertising -- Psychological aspects....”
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24
Creativity and advertising affect, events and process /
by McStay, Andrew, 1975-
Published 2013
Subjects: “...Advertising....”
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25
Advertising and anthropology ethnographic practice and cultural perspectives /
by Malefyt, Timothy de Waal.
Published 2012
Subjects: “...Advertising -- Social aspects....”
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26
Advertising and society : an introduction /
Published 2014
Subjects: “...Advertising -- Social aspects -- United States....”
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27
Commercial advertising six lectures at the London school of economics and political science (University of London) /
by Russell, Thomas.
Published 2013
Subjects: “...Advertising....”
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28
Advertising theory
Published 2012
Subjects: “...Advertising....”
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29
Advertising and psychology
by Gill, Leslie E.
Published 2013
Subjects: “...Advertising -- Psychological aspects....”
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30
Outdoor advertising its function in modern advertising and marketing /
by Nelson, R.
Published 1953
Subjects: “...Advertising, Outdoor....”
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31
Advertising explained
by Caton, Dennis.
Published 1949
Subjects: “...Advertising....”
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32
Advertising on Google the high performance cookbook /
by Cutura, Kristina.
Published 2013
Subjects: “...Internet advertising....”
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33
Lettering for advertising /
by Leach, Mortimer
Published 1956
Subjects: “...Advertising....”
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34
Advertising empire : race and visual culture in imperial Germany /
by Ciarlo, David.
Published 2011
Subjects: “...Advertising -- Social aspects -- Germany -- History....”
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35
Advertisements for myself /
by Mailer, Norman.
Published 1992
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36
Advertising and society : controversies and consequences /
Published 2009
Table of Contents: “...Introduction. People don't hate advertising : they hate bad advertising / Carol J. Pardun...”
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37
Advertising on trial consumer activism and corporate public relations in the 1930s /
by Stole, Inger L.
Published 2006
Subjects: “...Advertising -- United States -- History....”
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38
Effective advertising : understanding when, how, and why advertising works /
by Tellis, Gerard J., 1950-
Published 2004
Table of Contents: “...pt. I. Understanding advertising -- 1. Evaluating advertising -- Importance of advertising...”
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39
Imaging in advertising : verbal and visual codes of commerce /
by Johnson, Fern L.
Published 2008
Table of Contents: “...Advertising images and discourse -- Smoke and mirrors: circulating racial images in cigarette...”
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40
Display advertising an hour a day /
by Booth, David.
Published 2012
Subjects: “...Internet advertising....”
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41
Foundations of advertising theory & practice /
by Chunawalla, S. A.
Published 2008
Subjects: “...Advertising....”
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42
Advertising and competition.
by Backman, Jules, 1910-1982.
Published 1967
Table of Contents: “...Advertising in perspective -- Advertising and barriers to entry -- Advertising and economic...”
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43
The advertised mind : groundbreaking insights into how our brains respond to advertising /
by Du Plessis, Erik.
Published 2005
Table of Contents: “...1. How advertisements work -- How advertising works -- Advertising and non-FMCG purchases...”
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44
Dynamics of advertising /
by Richards, Barry.
Published 2000
Subjects: “...Advertising....”
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45
Advertising on the Internet /
by Zeff, Robbin Lee.
Published 1999
Table of Contents: “...The Internet advertising landscape -- Online ad models -- Internet direct marketing -- The art...”
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46
Contemporary advertising /
by Arens, William F.
Published 2002
Subjects: “...Advertising....”
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47
Advertising Progress American Business and the Rise of Consumer Marketing /
by Laird, Pamela Walker, 1947-
Published 2019
Table of Contents: “...Marketing Problems and Advertising Methods as America Industrialized....”
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48
Advertising and promotion : an integrated marketing communications perspective /
by Belch, George E. 1951-
Published 1998
Subjects: “...Advertising....”
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49
Ogilvy on advertising /
by Ogilvy, David, 1911-1999.
Published 1983
Table of Contents: “...Overture -- How to produce advertising that sells -- Jobs in advertising, and how to get them...”
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50
Gender advertisements /
by Goffman, Erving, 1922-1982.
Published 1979
Subjects: “...Sex in advertising....”
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51
Advertisements for myself /
by Mailer, Norman.
Published 1959
Table of Contents: “...Advertisements for myself on the way out....”
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52
Advertising strategy : creative tactics from the outside/in /
by Altstiel, Tom.
Published 2006
Subjects: “...Advertising....”
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53
Reality in advertising.
by Reeves, Rosser.
Published 1961
Subjects: “...Advertising....”
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54
Advertising in America : the first 200 years /
by Goodrum, Charles A.
Published 1990
Table of Contents: “...A short history of advertising in America -- from the founding of the republic to World War I -- A...”
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55
The future of advertising : new media, new clients, new consumers in the post-television age /
by Cappo, Joe.
Published 2003
Table of Contents: “...Reminiscences from a skybox overlooking the advertising arena -- And then there were four : a once...”
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56
Sex in advertising : perspectives on the erotic appeal /
Published 2003
Table of Contents: “...One phenomenon, multiple lenses : bridging perspectives to examine sex in advertising /...”
Book
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57
Advertising for people who don't like advertising /
Published 2012
Subjects: “...Advertising....”
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58
Advertising account planning a practical guide /
by Kelley, Larry D., 1955-
Published 2006
Subjects: “...Advertising....”
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59
Adland : searching for the meaning of life on a branded planet /
by Othmer, James P.
Published 2009
Table of Contents: “...1. It's hard to See the Writing on the Wall of a Cubicle -- On Moral Advertising and Other...”
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60
Advertising techniques and management
by Zacher, Robert Vincent
Published 1967
Subjects: “...Advertising...”
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61
Designing fictions : literature confronts advertising /
by Ross, Michael L.
Published 2015
Subjects: “...Advertising....”
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62
Sold on language how advertisers talk to you and what this says about you /
by Sedivy, Julie.
Published 2011
Subjects: “...Advertising -- Language....”
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63
The 100 greatest advertisements who wrote them and what they did.
by Watkins, Julian Lewis.
Published 1959
Subjects: “...Advertising....”
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64
Pictorial metaphor in advertising
by Forceville, Ch.
Published 1998
Subjects: “...Symbolism in advertising....”
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65
Is military advertising effective? an estimation methodology and applications to recruiting in the 1980s and 1990s /
by Dertouzos, James N., 1950-
Published 2003
Subjects: “...Advertising -- United States -- Evaluation....”
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66
Sport, culture and advertising identities, commodities and the politics of representation /
Published 2005
Subjects: “...Advertising -- Social aspects....”
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67
Television advertising and televangelism discourse analysis of persuasive language /
by Schmidt, Rosemarie.
Published 1986
Subjects: “...Television advertising -- Language....”
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68
Cutting edge advertising : how to create the world's best print for brands in the 21st century /
by Aitchison, Jim.
Published 2004
Subjects: “...Advertising -- Handbooks, manuals, etc....”
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69
Advertising and identity in Europe the I of the beholder /
Published 2000
Subjects: “...Advertising -- Social aspects -- Europe....”
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70
Advertising and consumer citizenship gender, images, and rights /
by Cronin, Anne M., 1967-
Published 2000
Subjects: “...Advertising -- Psychological aspects....”
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71
Advertising and personal selling
by Rajput, Namita.
Published 2008
Subjects: “...Advertising....”
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72
The religious dimensions of advertising
by Sheffield, Tricia.
Published 2006
Subjects: “...Religion in advertising....”
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73
Street-smart advertising how to win the battle of the buzz /
by Berman, Margo, 1947-
Published 2010
Subjects: “...Advertising....”
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74
The economic implications of advertising
by Firestone, O. J.
Published 2013
Subjects: “...Advertising....”
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75
Advertising and Chinese society impacts and issues /
Published 2009
Subjects: “...Advertising -- Social aspects -- China....”
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76
Concise encyclopedia of advertising /
by Clow, Kenneth E.
Published 2012
Subjects: “...Advertising -- Encyclopedias....”
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77
Advertising, the media and globalisation a world in motion /
by Sinclair, John, 1944-
Published 2012
Subjects: “...Advertising -- Social aspects....”
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78
Europe's best advertising.
Published 2011
Subjects: “...Advertising campaigns -- Awards -- Europe....”
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79
Advertising 2.0 : social media marketing in a Web 2.0 world /
by Tuten, Tracy L., 1967-
Published 2008
Table of Contents: “...Advertising online : engaging consumers with Web 2.0 -- Socialcentricity and the emergence...”
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80
Europe's best advertising.
Published 2010
Subjects: “...Advertising campaigns -- Awards -- Europe....”
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81
Advertising to children on TV content, impact, and regulation /
by Gunter, Barrie.
Published 2005
Subjects: “...Television advertising and children....”
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82
Postmodern advertising in Japan : seduction, visual culture, and the Tokyo Art Directors Club /
by Bartal, Ory
Published 2015
Subjects: “...Advertising -- Japan -- History -- 20th century....”
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83
The art of creative advertising ; a visual/verbal problem-solving approach.
by Antebi, Michael.
Published 1968
Table of Contents: “... -- Personalizing -- Participation -- Sequences -- Symbolism -- Small advertisements -- Coupons -- Posters....”
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84
From idolatry to advertising : visual art and contemporary culture /
by Josephson, Susan G.
Published 1996
Table of Contents: “... Niche -- Advertising. The Cultural Context Giving Rise to Advertising ; Advertising and the Power...”
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85
The 100 greatest advertisements : who wrote them and what they did.
by Watkins, Julian Lewis.
Published 1959
Subjects: “...Advertising....”
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86
Advertising campaign strategy : a guide to marketing communication plans /
by Parente, Donald.
Published 2006
Table of Contents: “...Advertising from a marketing communications perspective --...”
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87
Social communication in advertising : persons, products & images of well-being /
by Leiss, William, 1939-
Published 1990
Subjects: “...Advertising -- Social aspects....”
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88
Global marketing and advertising : understanding cultural paradoxes /
by Mooij, Marieke K. de, 1943-
Published 2005
Table of Contents: “... -- Culture -- Dimensions of culture -- Values and marketing -- Culture and consumer behavior -- Advertising...”
Book
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89
Sex stereotyping in advertising /
by Courtney, Alice E.
Published 1983
Table of Contents: “...The problem -- The portrayal of women and men in advertisements -- Attitudes toward sex...”
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90
The erotic history of advertising /
by Reichert, Tom.
Published 2003
Table of Contents: “... : internet advertising and beyond....”
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91
Advertising to children on TV : content, impact, and regulation /
by Gunter, Barrie.
Published 2005
Table of Contents: “...The issues about television advertising to children -- The nature of advertising to children...”
Book
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92
Opportunities in advertising careers /
by Pattis, S. William.
Published 1995
Table of Contents: “...Advertising-then and now -- A look at the media -- What it takes to make it -- The advertising...”
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93
The ultimate secrets of advertising /
by Jones, John Philip.
Published 2002
Table of Contents: “... term -- A first measure of long-term effects -- The depth of advertising's long-term effects -- Can...”
Book
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94
Advertising and the mind of the consumer : what works, what doesn't, and why /
by Sutherland, Max.
Published 1993
Table of Contents: “... -- Subliminal advertising : the biggest myth of all -- Conformity : the popular thing to do -- The advertising...”
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95
Advertising and social change /
by Berman, Ronald
Published 1981
Table of Contents: “...Advertising and the rational state --...”
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96
Provocateur : images of women and minorities in advertising /
by Cortese, Anthony Joseph Paul.
Published 1999
Table of Contents: “..., and advertising -- Constructed bodies, deconstructing ads: sexism in advertising -- Symbolic racism in advertising...”
Book
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97
Provocateur : images of women and minorities in advertising /
by Cortese, Anthony Joseph Paul.
Published 2004
Table of Contents: “..., and advertising -- Constructed bodies, deconstructing ads: sexism in advertising -- Symbolic racism in advertising...”
Book
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98
Liquor marketing and liquor advertising; a guide for executives and their staffs in management, sales, and advertising
by Bretzfield, Henry
Published 1955
Subjects: “...Advertising -- Liquor industry...”
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99
Bill Bernbach's book : a history of the advertising that changed the history of advertising /
by Levenson, Bob.
Published 1987
Subjects: “...Advertising -- United States -- History....”
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100
Annual of advertising and editorial art
“...Annual of advertising, editorial and television art & design...”
Serial
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