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1
Getting attention : leading-edge lessons for publicity and marketing /
by Kohl, Susan, 1959-
Published 2000
Subjects: “...Internet marketing....”
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2
Viral marketing within social networking sites : the creation of an effective viral marketing campaign /
by Wilde, Sven
Published 2014
Subjects: “...Viral marketing....”
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3
The business of influence reframing marketing and PR for the digital age /
by Sheldrake, Philip, 1971-
Published 2011
Subjects: “...Internet marketing....”
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4
Putting marketing ideas into action /
by Hart, Keith.
Published 1999
Subjects: “...Libraries -- Marketing....”
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5
Trust current thinking and future research /
Published 2007
Subjects: “...Marketing....”
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6
The library marketing toolkit /
by Potter, Ned, 1980-
Published 2012
Subjects: “...Libraries -- Marketing....”
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7
Marketing and public relations for museums, galleries, cultural and heritage attractions
by French, Ylva.
Published 2011
Subjects: “...Museums -- Marketing....”
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9
Building a buzz : libraries & word-of-mouth marketing /
by Barber, Peggy.
Published 2010
Subjects: “...Libraries -- Marketing....”
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10
Marketingová komunikace a public relations : Výklad pojmu a teorie oboru /
Published 2015
Subjects: “...Communication in marketing....”
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15
The changing MO of the CMO : how the convergence of brand and reputation is affecting marketers /
by Sachs, MaryLee.
Published 2011
Subjects: “...Branding (Marketing)...”
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16
Marketing library and information services international perspectives /
Published 2006
Subjects: “...Libraries -- Marketing....”
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17
The marketing of historic sites, museums, exhibits, and archives.
Published 2005
Subjects: “...Historic sites -- Marketing....”
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18
The marketing of library and information services /
Published 1981
Subjects: “...Information services -- Marketing....”
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19
Marketing library and information services : international perspectives /
Published 2006
Subjects: “...Libraries -- Marketing....”
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20
Marketing concepts for libraries and information services /
by De Sáez, Eileen Elliott
Published 1993
Subjects: “...Libraries -- Marketing....”
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21
Bite-sized marketing realistic solutions for the overworked librarian /
by Dowd, Nancy, 1956-
Published 2010
Subjects: “...Libraries -- Marketing....”
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22
Marketing and public relations for libraries /
by Kies, Cosette N., 1936-
Published 1987
Subjects: “...Libraries -- Marketing....”
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23
The accidental library marketer
by Dempsey, Kathy, 1965-
Published 2009
Subjects: “...Libraries -- Marketing....”
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24
The accidental library marketer /
by Dempsey, Kathy, 1965-
Published 2009
Subjects: “...Libraries -- Marketing....”
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25
Marketing the library /
by Leerburger, Benedict A.
Published 1982
Subjects: “...Libraries -- Marketing....”
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26
Crash course in marketing for libraries /
by Alman, Susan Webreck.
Published 2015
Subjects: “...Libraries -- Marketing....”
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27
Marketing and the library /
Published 1984
Subjects: “...Libraries -- Marketing....”
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28
Promoting and marketing the library /
by Leerburger, Benedict A.
Published 1989
Subjects: “...Libraries -- Marketing....”
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29
Bite-sized marketing : realistic solutions for the overworked librarian /
by Dowd, Nancy, 1956-
Published 2010
Subjects: “...Libraries -- Marketing....”
Book
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30
Marketing instructional services : applying private sector techniques to plan and promote bibliographic instruction : papers presented at the Thirteenth Library Instruction Conference held at Eastern Michigan University, May 3 & 4, 1984 /
Published 1986
Subjects: “...Library orientation -- Marketing -- Congresses....”
Conference Proceeding Book
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31
The marketing of library and information services 2 /
Published 1992
Subjects: “...Information services -- Marketing....”
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32
Marketing for libraries and information agencies /
Published 1984
Subjects: “...Information services -- Marketing....”
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33
Infopromotion : publicity and marketing ideas for the information profession /
by Hamilton, Feona.
Published 1990
Subjects: “...Libraries -- Marketing....”
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34
Consumer research for museum marketers audience insights money can't buy /
by Wallace, Margot A., 1941-
Published 2010
Subjects: “...Museums -- Marketing....”
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35
The end of fundraising raise more money by selling your impact /
by Saul, Jason, 1969-
Published 2011
Subjects: “...Marketing....”
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36
Future-driven library marketing /
by Weingand, Darlene E.
Published 1998
Subjects: “...Libraries -- Marketing....”
Book
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37
Cruise to success : how to steer your way through the murky waters of marketing your library /
by Phillips, Loreen S.
Published 2009
Subjects: “...Academic libraries -- Marketing....”
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38
Reputation marketing : building and sustaining your organization's greatest asset /
by Marconi, Joe.
Published 2002
Subjects: “...Branding (Marketing)...”
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39
Strategic marketing for libraries : a handbook /
by Wood, Elizabeth J., 1945-
Published 1988
Subjects: “...Libraries -- Marketing....”
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40
The End of Fundraising : Raise More Money by Selling Your Impact /
by Saul, Jason, 1969-
Published 2011
Subjects: “...Marketing....”
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41
Developing strategic marketing plans that really work : a toolkit for public libraries /
by Kendrick, Terry.
Published 2006
Subjects: “...Public libraries -- Marketing....”
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42
Fundamentals of public relations and marketing communications in Canada /
Published 2015
Subjects: “...Communication in marketing -- Canada -- Textbooks....”
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43
Brand, identity and corporate reputation /
Published 2015
Subjects: “...Branding (Marketing)...”
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44
Button art : reading and libraries /
by Bradbury, Phil, 1946-
Published 1993
Subjects: “...Libraries -- Marketing...”
Book
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45
Marketing/planning library and information services /
by Weingand, Darlene E.
Published 1999
Subjects: “...Information services -- Marketing....”
Book
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46
Fundamentals of writing for marketing and public relations a step-by-step guide for quick and effective results /
by Mizrahi, Janet.
Published 2010
Subjects: “...Communication in marketing....”
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47
The visible librarian asserting your value with marketing and advocacy /
by Siess, Judith A.
Published 2003
Subjects: “...Libraries -- Marketing....”
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48
Creative library marketing and publicity : best practices /
Published 2015
Subjects: “...Libraries -- Marketing....”
Book
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49
The visible librarian : asserting your value with marketing and advocacy /
by Siess, Judith A.
Published 2003
Subjects: “...Libraries -- Marketing....”
Book
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50
Outreach : innovative practices for archives and special collections /
Published 2014
Subjects: “...Archives -- Marketing....”
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51
Outreach /
Published 2014
Subjects: “...Archives -- Marketing....”
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52
Marketing today's academic library : a bold new approach to communicating with students /
by Mathews, Brian
Published 2009
Subjects: “...Academic libraries -- Marketing....”
Book
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53
Marketing today's academic library a bold new approach to communicating with students /
by Mathews, Brian
Published 2009
Subjects: “...Academic libraries -- Marketing....”
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54
Building influence for the school librarian : tenets, targets & tactics /
by Hartzell, Gary N., 1943-
Published 2003
Subjects: “...School libraries -- United States -- Marketing....”
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55
Image-building in Canadian municipalities
Published 2012
Subjects: “...Place marketing -- Canada....”
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56
Shakespeare, Einstein, and the bottom line : the marketing of higher education /
by Kirp, David L.
Published 2003
Subjects: “...Universities and colleges -- United States -- Marketing....”
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57
Marketing : a how-to-do-it manual for librarians /
by Walters, Suzanne.
Published 1992
Subjects: “...Libraries -- Marketing -- Handbooks, manuals, etc....”
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58
Library marketing that works /
by Walters, Suzanne.
Published 2004
Subjects: “...Libraries -- Marketing -- Handbooks, manuals, etc....”
Book
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59
The marketing and public relations handbook for museums, galleries and heritage attractions /
by Runyard, Sue.
Published 1999
Subjects: “...Museums -- Marketing -- Handbooks, manuals, etc....”
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60
Creating the customer-driven library : building on the bookstore model /
by Woodward, Jeannette A.
Published 2005
Subjects: “...Libraries -- Marketing....”
Book
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61
Creating the customer-driven library building on the bookstore model /
by Woodward, Jeannette A.
Published 2005
Subjects: “...Libraries -- Marketing....”
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62
Effective blogging for libraries /
by Crosby, Connie, 1964-
Published 2010
Subjects: “...Libraries -- Marketing....”
Book
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63
Your right to know : the call to action /
Published 1993
Subjects: “...Libraries -- United States -- Marketing....”
Book
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64
Microblogging and lifestreaming in libraries /
by Hastings, Robin, 1973-
Published 2010
Subjects: “...Libraries -- Marketing....”
Book
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65
Qualitative research methods in public relations and marketing communications
by Daymon, Christine.
Published 2011
Subjects: “...Marketing research -- Methodology....”
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66
Marketing and public relations practices in college libraries /
Published 2004
Subjects: “...Academic libraries -- United States -- Marketing....”
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67
Writing for public relations : a practical guide for professionals /
by Mizrahi, Janet.
Published 2016
Subjects: “...marketing...”
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68
Blueprint for your library marketing plan a guide to help you survive and thrive /
by Fisher, Patricia H.
Published 2006
Subjects: “...Libraries -- United States -- Marketing....”
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69
Blueprint for your library marketing plan : a guide to help you survive and thrive /
by Fisher, Patricia H.
Published 2006
Subjects: “...Libraries -- United States -- Marketing....”
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70
The virtual customer : a new paradigm for improving customer relations in libraries and information services ; Satellite Meeting São Paulo, Brasil, August 18-20, 2004 = O cliente virtual : um novo paradigma para melhorar o relacionamento entre clientes e serviços de informação e bibliotecas ; Reunião Satélite São Paulo, Brasil, August 18-20, 2004 = L'usager virtuel : un nouveau paradigme pour améliorer le service à la clientèle dans les bibliothèques et services d'information ; Colloque Satellite, São Paulo, Brasil, August 18-20, 2004 = El cliente virtual : un nuevo paradigma para mejorar el relacionamento entre clientes y servicios de informacion y biblioteca ; Reunión Satélite São Paulo, Brasil, August 18-20, 2004 /
Published 2005
Subjects: “...Information services -- Marketing -- Congresses....”
Conference Proceeding Book
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71
Creating the customer-driven academic library
by Woodward, Jeannette A.
Published 2009
Subjects: “...Academic libraries -- Marketing....”
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72
Creating the customer-driven academic library /
by Woodward, Jeannette A.
Published 2009
Subjects: “...Academic libraries -- Marketing....”
Book
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73
Management, marketing and promotion of library services based on statistics, analyses and evaluation /
Published 2006
Subjects: “...Libraries -- Marketing -- Congresses....”
Conference Proceeding Book
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74
Gaming in academic libraries : collections, marketing, and information literacy /
Published 2008
Subjects: “...Academic libraries -- Marketing -- Case studies....”
Book
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75
Start a revolution : stop acting like a library /
by Bizzle, Ben, Flora, Maria
Published 2015
Subjects: “...Libraries -- United States -- Marketing -- Case studies....”
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76
Start a revolution : stop acting like a library /
by Bizzle, Ben.
Published 2015
Subjects: “...Libraries -- United States -- Marketing -- Case studies....”
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