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1
The accidental marketer : power tools for people who find themselves in marketing roles /
by Spitale, Tom, Abbazia, Mary
Published 2014
Subjects: “...Marketing -- Management....”
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2
Pathways less travelled to value creation interaction, dialogue and knowledge generation /
Published 2004
Subjects: “...Relationship marketing....”
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3
Customer-centric marketing : building relationships and creating advocates in the age of the consumer /
by Cundari, Aldo
Published 2015
Subjects: “...Relationship marketing....”
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4
The marketing mavens /
by Capon, Noel.
Published 2007
Subjects: “...Relationship marketing....”
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7
ProfitBrand how to increase the profitability, accountability & sustainability of brands /
by Wreden, Nick.
Published 2005
Subjects: “...Branding (Marketing)...”
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8
Consumer-brand relationships insights for theory and practice /
Published 2012
Subjects: “...Branding (Marketing)...”
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9
Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership /
by Jaffe, Joseph, 1970-
Published 2007
Subjects: “...Relationship marketing....”
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10
Managing the new customer relationship strategies to engage the social customer and build lasting value /
by Gordon, Ian H.
Published 2013
Subjects: “...Relationship marketing....”
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11
Handbook of brand relationships
Published 2009
Subjects: “...Relationship marketing....”
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12
The thank you economy /
by Vaynerchuk, Gary.
Published 2011
Subjects: “...Branding (Marketing)...”
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13
Customer relations
Published 2011
Subjects: “...Marketing....”
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14
Kellogg on branding in a hyper-connected world /
Published 2019
Subjects: “...Branding (Marketing)...”
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15
Location-based marketing for dummies /
by Strout, Aaron.
Published 2011
Subjects: “...Marketing....”
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17
Going social excite customers, generate buzz, and energize your brand with the power of social media /
by Goldman, Jeremy.
Published 2013
Subjects: “...Internet marketing....”
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19
Up close and personal? customer relationship marketing at work /
by Gamble, Paul.
Published 2006
Subjects: “...Relationship marketing....”
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21
Loyalty.com : customer relationship management in the new era of Internet marketing /
by Newell, Frederick, 1926-
Published 2000
Subjects: “...Internet marketing....”
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22
Managing customer experience and relationships : a strategic framework /
by Peppers, Don, Rogers, Martha, 1952-
Published 2017
Subjects: “...Relationship marketing....”
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23
The new influencers : a marketer's guide to the new social media /
by Gillin, Paul.
Published 2007
Subjects: “...Marketing -- Blogs....”
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24
Dynamic customer strategy : today's CRM /
by Tanner, John F.
Published 2014
Subjects: “...omnichannel marketing,...”
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25
Tactical transparency how leaders can leverage social media to maximize value and build their brand /
by Holtz, Shel.
Published 2009
Subjects: “...Interactive marketing....”
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26
Handbook of CRM achieving excellence in customer management /
by Payne, Adrian.
Published 2006
Subjects: “...Relationship marketing -- Management....”
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28
Marketing for rainmakers 52 rules of engagement to attract and retain customers for life /
by Fragasso, Philip M., 1950-
Published 2008
Subjects: “...Marketing....”
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30
Marketing, sales and customer management (MSC) : an integrated overall B2B management approach /
by Hofmaier, Richard
Published 2015
Subjects: “...Marketing....”
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32
Contemporary selling building relationships, creating value /
by Johnston, Mark W.
Published 2013
Subjects: “...Relationship marketing....”
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33
True alignment : linking company culture with customer needs for extraordinary results /
by Papke, Edgar.
Published 2014
Subjects: “...Marketing....”
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34
Perception of a difference the power in buying, marketing and selling customer care /
by Zimmerman, Wesley.
Published 2005
Subjects: “...Customer services -- Marketing....”
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35
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) /
by Kerpen, Dave.
Published 2011
Subjects: “...Internet marketing....”
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36
The experience effect engage your customers with a consistent and memorable brand experience /
by Joseph, Jim, 1963-
Published 2010
Subjects: “...Branding (Marketing)...”
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38
Brand together how co-creation generates innovation and re-energizes brands /
by Ind, Nicholas.
Published 2012
Subjects: “...Branding (Marketing)...”
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39
Microsoft Dynamics CRM 4 for dummies
by Scott, Joel.
Published 2008
Subjects: “...Relationship marketing....”
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40
Behavioral marketing : delivering personalized experiences at scale /
by Walters, Dave, 1968-
Published 2015
Subjects: “...Internet marketing....”
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41
Analytics and dynamic customer strategy : big profits from big data /
by Tanner, John F.
Published 2014
Subjects: “...Relationship marketing....”
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42
Romancing the brand : how brands create strong, intimate relationships with customers /
by Halloran, Tim, 1969-
Published 2014
Subjects: “...Branding (Marketing)...”
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43
Lean customer engagement /
by Niyogi, Shil
Published 2016
Subjects: “...Marketing....”
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45
Conquering consumerspace : marketing strategies for a branded world /
by Solomon, Michael R.
Published 2003
Subjects: “...Branding (Marketing)...”
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46
Conquering consumerspace marketing strategies for a branded world /
by Solomon, Michael R.
Published 2003
Subjects: “...Branding (Marketing)...”
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48
Profitable customer engagement : concepts, metrics, and strategies /
by Kumar, V., 1957-
Published 2013
Subjects: “...Branding (Marketing)...”
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49
The financial services marketing handbook tactics and techniques that produce results /
by Ehrlich, Evelyn, 1950-
Published 2012
Subjects: “...Financial services industry -- United States -- Marketing....”
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50
Customer experience management a revolutionary approach to connecting with your customers /
by Schmitt, Bernd.
Published 2003
Subjects: “...Relationship marketing....”
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51
Relationship marketing theory and practice /
Published 1996
Subjects: “...Marketing....”
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52
Connected CRM : implementing a big-data-driven, customer-centric business strategy /
by Williams, David, 1963-
Published 2014
Subjects: “...Relationship marketing....”
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53
The one to one manager : real-world lessons in customer relationship management /
by Peppers, Don.
Published 2000
Subjects: “...Relationship marketing....”
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54
Small business smarts building buzz with social media /
by O'Leary, Steve.
Published 2011
Subjects: “...Internet marketing....”
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55
Customer-centered telecommunications services marketing
by Strouse, Karen G.
Published 2004
Subjects: “...Telecommunication -- Marketing....”
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56
CRM as a rapid development platform leveraging Microsoft Dynamics CRM 4.0 /
by Yack, David.
Published 2008
Subjects: “...Relationship marketing....”
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57
The referral of a lifetime the networking system that produces bottom-line results-- every day! /
by Templeton, Timothy L.
Published 2003
Subjects: “...Relationship marketing....”
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58
The co-creation paradigm /
Subjects: “...Relationship marketing....”
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59
A multidisciplinary approach to service encounters /
Published 2015
Subjects: “...Communication in marketing....”
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60
Microsoft Dynamics Sure Step 2010 the smart guide to the successful delivery of Microsoft Dynamics business solutions /
by Shankar, Chandru.
Published 2011
Subjects: “...Relationship marketing....”
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61
Maximize your social : one-stop guide to building a social media strategy for marketing and business success /
by Schaffer, Neal.
Published 2013
Subjects: “...Branding (Marketing)...”
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62
Sales therapy? effective selling for the small business owner /
by Leboff, Grant.
Published 2007
Subjects: “...Relationship marketing....”
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64
Handbook of strategic account management : a comprehensive resource /
Subjects: “...Marketing -- Key accounts....”
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65
Sharkonomics how to attack market leaders /
by Engeseth, Stefan.
Published 2012
Subjects: “...Marketing....”
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66
Auditing social media a governance and risk guide /
by Scott, Peter R., 1964-
Published 2011
Subjects: “...Internet marketing....”
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67
Pre-commerce how companies and customers are transforming business together /
by Pearson, Bob, 1962-
Published 2011
Subjects: “...Internet marketing....”
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70
Citizen marketers : when people are the message /
by McConnell, Ben.
Published 2007
Subjects: “...Interactive marketing....”
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71
How contemporary publishers reach out to their customers : transition from B2B to B2C marketing in the publishing industry /
by Sutton, Kim Maya
Published 2014
Subjects: “...Marketing -- Management -- Handbooks, manuals, etc....”
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72
Surprise! : The secret to customer loyalty in the service sector /
by Magnini, Vincent P.
Published 2015
Subjects: “...services marketing...”
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73
Salesforce CRM admin cookbook : solutions to help you implement, configure, and customize your business applications with Salesforce CRM and Lightning Experience /
by Goodey, Paul
Published 2017
Subjects: “...Marketing -- Management -- Data processing....”
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74
Salesforce CRM the definitive admin handbook /
by Goodey, Paul.
Published 2013
Subjects: “...Marketing -- Management -- Data processing....”
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75
Salesforce CRM admin cookbook
by Goodey, Paul.
Published 2013
Subjects: “...Marketing -- Management -- Data processing....”
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76
Sage ACT! 2012 cookbook over 90 advanced recipes for power users of ACT! 2012 for increasing the efficiency of your business /
by Fredricks, Karen S.
Published 2011
Subjects: “...Internet marketing -- Management -- Computer programs....”
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77
The virtual customer : a new paradigm for improving customer relations in libraries and information services ; Satellite Meeting São Paulo, Brasil, August 18-20, 2004 = O cliente virtual : um novo paradigma para melhorar o relacionamento entre clientes e serviços de informação e bibliotecas ; Reunião Satélite São Paulo, Brasil, August 18-20, 2004 = L'usager virtuel : un nouveau paradigme pour améliorer le service à la clientèle dans les bibliothèques et services d'information ; Colloque Satellite, São Paulo, Brasil, August 18-20, 2004 = El cliente virtual : un nuevo paradigma para mejorar el relacionamento entre clientes y servicios de informacion y biblioteca ; Reunión Satélite São Paulo, Brasil, August 18-20, 2004 /
Published 2005
Subjects: “...Information services -- Marketing -- Congresses....”
Conference Proceeding Book
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79
The cluetrain manifesto
Published 2009
Subjects: “...Internet marketing....”
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80
Affected : emotionally engaging customers in the digital age /
by Wrigley, Cara, Straker, Karla
Published 2018
Subjects: “...Internet marketing....”
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81
The cluetrain manifesto : the end of business as usual /
Published 2001
Subjects: “...Internet marketing....”
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83
Customer.Community : unleashing the power of your customer base /
by Banks, Drew, 1961-
Published 2002
Subjects: “...Market segmentation....”
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84
FairPay : adaptively win-win customer relationships /
by Reisman, Richard
Published 2016
Subjects: “...relationship marketing...”
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