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1
Managing and measuring return on marketing investment /
by Beaman, Karen V.
Published 2008
Subjects: “...Marketing -- Evaluation....”
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Measuring marketing : the 110+ essential metrics every marketer needs /
by Davis, John A.
Published 2018
Subjects: “...Marketing -- Evaluation....”
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3
Win/loss reviews : a new knowledge model for competitive intelligence /
by Marcet, Rick.
Published 2011
Subjects: “...Marketing -- Evaluation....”
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4
Structuring the digital domain.
Published 2014
Subjects: “...Internet marketing -- Evaluation....”
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5
Tourism-marketing performance metrics and usefulness auditing of destination websites
Published 2010
Subjects: “...Tourism -- Marketing -- Evaluation....”
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