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1
Consumer behavior knowledge for effective sports and event marketing
Published 2011
Subjects: “...Sports -- Marketing....”
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2
The connected customer the changing nature of consumer and business markets /
Published 2010
Subjects: “...Branding (Marketing)...”
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3
Grow right Entrepreneur magazine's 102 marketing tips for growing businesses /
Published 2001
Subjects: “...Marketing....”
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4
Entrepreneur magazine's 103 start-up marketing tips
by Lesonsky, Rieva.
Published 2001
Subjects: “...Marketing....”
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5
Get the word out Entrepreneur magazine's 98 marketing tips for promoting your business /
Published 2001
Subjects: “...Marketing....”
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6
Start right Entrepreneur magazine's 103 start-up marketing tips /
Published 2001
Subjects: “...Marketing....”
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7
Strategic success advanced marketing tips /
Published 2001
Subjects: “...Marketing....”
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8
Marketing the basics /
by Moore, Karl, 1955-
Published 2010
Subjects: “...Export marketing -- Management....”
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9
Marktforschung : grundlagen und praktische anwendungen /
Subjects: “...Marketing research....”
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10
Beyond sizzle : the next evolution of branding /
by Amodeo, Mona
Published 2018
Subjects: “...Branding (Marketing)...”
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11
Shopper marketing : a how-to business story /
by Barnett, Paul.
Published 2016
Subjects: “...Marketing....”
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12
The new marketing era : marketing to the imagination in a technology-driven world /
by Postma, Paul.
Published 1999
Subjects: “...Marketing -- Technological innovations....”
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13
Rethinking marketing towards critical marketing accountings /
Published 1999
Subjects: “...Marketing....”
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14
The next economy : will you know where your customers are? /
by Ettenberg, Elliott.
Published 2002
Subjects: “...Marketing....”
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15
Consumer behavior : how humans think, feel, and act in the marketplace /
by Mittal, Banwari.
Published 2008
Subjects: “...Marketing....”
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16
Contemporary issues in marketing and consumer behaviour /
by Parsons, Elizabeth.
Published 2009
Subjects: “...Marketing....”
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17
Location-based marketing for dummies /
by Strout, Aaron.
Published 2011
Subjects: “...Marketing....”
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18
Psychological principles of marketing and consumer behavior /
Subjects: “...Marketing -- Psychological aspects....”
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19
Behavioral pricing
Published 2005
Subjects: “...Marketing research....”
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20
Geomarketing methods and strategies in special martketing /
by Cliquet, Gérard.
Published 2006
Subjects: “...Target marketing....”
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21
Consumer behaviour and marketing research (text and cases) /
by Nair, Suja R.
Published 2009
Subjects: “...Marketing research....”
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22
Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business /
by Revella, Adele
Published 2015
Subjects: “...Marketing -- Management....”
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23
The connected consumer /
by Kumar, Dinesh.
Published 2016
Subjects: “...Internet marketing....”
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24
Preference pollution how markets create the desires we dislike /
by George, David
Published 2004
Subjects: “...Marketing....”
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25
Decoded the science behind why we buy /
by Barden, Phil.
Published 2013
Subjects: “...Marketing -- Psychological aspects....”
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26
The human brand : how we relate to people, products, and companies /
by Malone, Chris, 1969-
Published 2013
Subjects: “...Marketing -- Psychological aspects....”
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27
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /
by Bearden, William O., 1945-
Published 1999
Subjects: “...Marketing research....”
Book
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28
Consumer behavior ; contemporary research in action /
Published 1970
Subjects: “...Motivation research (Marketing)...”
Book
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29
Pocketbook power : how to reach the hearts and minds of today's most coveted consumers--women /
by Kanner, Bernice.
Published 2004
Subjects: “...Marketing....”
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30
Why she buys : the new strategy for reaching the world's most powerful consumers /
by Brennan, Bridget.
Published 2009
Subjects: “...Marketing....”
Book
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31
Go logo! a handbook to the art of global branding 12 keys to creating successful global brands /
by Cato, Mac.
Published 2010
Subjects: “...Branding (Marketing)...”
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32
The science and art of branding /
by Franzen, Giep.
Published 2009
Subjects: “...Branding (Marketing)...”
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33
The age curve how to profit from the coming demographic storm /
by Gronbach, Kenneth W.
Published 2008
Subjects: “...Target marketing -- United States....”
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34
Product innovation toolbox a field guide to consumer understanding and research /
Published 2012
Subjects: “...Marketing research....”
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35
Getting wiser to teens : more insights into marketing to teenagers /
by Zollo, Peter.
Published 2004
Subjects: “...Marketing....”
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36
Digital marketing global strategies from the world's leading experts /
by Wind, Yoram.
Published 2001
Subjects: “...Internet marketing....”
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37
Why people buy things they don't need : understanding and predicting consumer behavior /
by Danziger, Pamela N.
Published 2004
Subjects: “...Marketing research....”
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38
Neuromarketing : modelle und Anwendungen in der marketingpraxis /
by Lange, Juliane
Published 2014
Subjects: “...Marketing -- Psychological aspects....”
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39
Marketing and multicultural diversity
Published 2006
Subjects: “...Market segmentation....”
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40
The aging consumer perspectives from psychology and economics /
Published 2010
Subjects: “...Marketing....”
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41
Qualitative Consumer Research.
Published 2015
Subjects: “...Marketing research....”
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42
Let them eat cake : marketing luxury to the masses-as well as the classes /
by Danziger, Pamela N.
Published 2005
Subjects: “...Luxuries -- Marketing....”
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43
The $100 billion allowance : accessing the global teen market /
by Moses, Elissa.
Published 2000
Subjects: “...Marketing....”
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44
Consumer behavior and culture : consequences for global marketing and advertising /
by Mooij, Marieke K. de, 1943-
Published 2004
Subjects: “...Marketing....”
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46
The marketing matrix how the corporation gets its power-- and how we can reclaim it /
by Hastings, Gerard.
Published 2013
Subjects: “...Marketing -- Management....”
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47
Brand hijack : marketing without marketing /
by Wipperfürth, Alex.
Published 2006
Subjects: “...Branding (Marketing)...”
Book
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48
Online consumer behavior theory and research in social media, advertising, and e-tail /
Published 2012
Subjects: “...Internet marketing....”
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49
Boom marketing to the ultimate power consumer--the baby boomer woman /
by Brown, Mary, 1959-
Published 2006
Subjects: “...Marketing....”
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50
The green bundle : pairing the market with the planet /
Subjects: “...Green marketing....”
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52
Boom : marketing to the ultimate power consumer--the baby boomer woman /
by Brown, Mary, 1959-
Published 2006
Subjects: “...Marketing....”
Book
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53
Branded : the buying and selling of teenagers /
by Quart, Alissa.
Published 2003
Subjects: “...Branding (Marketing)...”
Book
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54
Understanding green consumer behavior a qualitative cognitive approach /
by Wagner, Sigmund A., 1966-
Published 1997
Subjects: “...Motivation research (Marketing)...”
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55
Social Media and Big Data in Consumer Behaviour /
Published 2016
Subjects: “...Marketing -- Social aspects....”
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56
The buying brain secrets of selling to the subconscious mind /
by Pradeep, A. K., 1963-
Published 2010
Subjects: “...Marketing -- Psychological aspects....”
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57
Impact of e-commerce on consumers and small firms
Published 2006
Subjects: “...Internet marketing....”
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58
The trend forecaster's handbook
by Raymond, Martin.
Published 2010
Subjects: “...Motivation research (Marketing)...”
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59
Guilt trip : from fear to guilt on the green bandwagon /
by Hesz, Alex.
Published 2010
Subjects: “...Green marketing....”
Book
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60
Why we buy : the science of shopping /
by Underhill, Paco.
Published 1999
Subjects: “...Marketing research....”
Book
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61
Marketing to millennials reach the largest and most influential generation of consumers ever /
by Fromm, Jeff.
Published 2013
Subjects: “...Target marketing....”
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62
Social commerce e comportamento d'acquisto : Gli effetti del digital sulla fiducia del consumatore /
Subjects: “...Internet marketing -- Social aspects....”
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63
Buy ology : truth and lies about why we buy /
by Lindstrom, Martin, 1970-
Published 2008
Subjects: “...Marketing -- Psychological aspects....”
Book
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64
How customers think : essential insights into the mind of the market /
by Zaltman, Gerald.
Published 2003
Subjects: “...Marketing -- Psychological aspects....”
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65
Hispanic marketing : a cultural perspective /
by Korzenny, Felipe.
Published 2005
Subjects: “...Target marketing -- United States....”
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66
The color revolution
by Blaszczyk, Regina Lee.
Published 2012
Subjects: “...Color in marketing -- History....”
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67
Sensory marketing research on the sensuality of products /
Published 2010
Subjects: “...Marketing -- Psychological aspects....”
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68
Pre-commerce how companies and customers are transforming business together /
by Pearson, Bob, 1962-
Published 2011
Subjects: “...Internet marketing....”
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69
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy /
by Lindstrom, Martin, 1970-
Published 2011
Subjects: “...Marketing -- Psychological aspects....”
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70
After fifty : how the baby boom will redefine the mature market /
Published 2003
Subjects: “...Marketing....”
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71
Global marketing and advertising : understanding cultural paradoxes /
by Mooij, Marieke K. de, 1943-
Published 2005
Subjects: “...Target marketing -- Cross-cultural studies....”
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72
Voters or consumers imagining the contemporary electorate /
Published 2008
Subjects: “...Marketing -- Political aspects....”
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73
Hispanic marketing & public relations : understanding and targeting America's largest minority /
Published 2005
Subjects: “...Target marketing -- United States....”
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74
Storytelling-case archetype decoding and assignment manual (SCADAM) /
by Woodside, Arch G., Sood, Suresh C.
Published 2016
Subjects: “...Marketing -- Psychological aspects....”
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75
Tuning into mom understanding America's most powerful consumer /
by Clements, Michal, 1963-
Published 2011
Subjects: “...Relationship marketing -- United States....”
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76
Resisting McDonaldization
Published 1999
Subjects: “...Marketing....”
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77
The marketing power of emotion /
Subjects: “...Marketing -- Psychological aspects....”
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78
The inscrutable shopper consumer resistance in retail /
by Minahan, Stella.
Published 2012
Subjects: “...Marketing....”
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79
Green consumerism an A-to-Z guide /
Published 2010
Subjects: “...Green marketing -- Encyclopedias....”
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80
Chinese medicine men : consumer culture in China and Southeast Asia /
by Cochran, Sherman, 1940-
Published 2006
Subjects: “...Drugs -- Marketing....”
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81
From submarines to suburbs selling a better America, 1939-1959 /
by Henthorn, Cynthia Lee, 1963-
Published 2006
Subjects: “...Marketing -- United States -- History -- 20th century....”
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82
Freud on Madison Avenue motivation research and subliminal advertising in America /
by Samuel, Lawrence R.
Published 2010
Subjects: “...Motivation research (Marketing) -- United States -- History....”
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83
Consumer behavior : implications for marketing strategy /
by Hawkins, Del I.
Published 1995
Subjects: “...Market surveys -- United States....”
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84
Consumer cosmopolitanism in the age of globalization
Published 2012
Subjects: “...Market segmentation....”
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86
Everybody eats : supermarket consumers in the 1990s /
by Mogelonsky, Marcia K.
Published 1995
Subjects: “...Market segmentation -- United States....”
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87
Consumer experiences and emotion management /
by Kapoor, Avinash.
Published 2015
Subjects: “...marketing...”
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88
Selling to a segmented market : the lifestyle approach /
by Swenson, Chester A.
Published 1990
Subjects: “...Market segmentation -- United States....”
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89
The Lifestyle market analyst.
Published 1989
Subjects: “...Market surveys -- United States -- Periodicals....”
Serial
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90
The maturing marketplace buying habits of baby boomers and their parents /
Published 2000
Subjects: “...Market segmentation -- United States....”
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