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1
Marketing accountability a new metrics model to measure marketing effectiveness /
by McDonald, Malcolm.
Published 2011
Subjects: “...Marketing -- Management....”
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3
Marketing plans how to prepare them, how to use them /
by McDonald, Malcolm.
Published 2011
Subjects: “...Marketing -- Management....”
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4
Marketing plans for service businesses a complete guide /
by McDonald, Malcolm.
Published 2006
Subjects: “...Service industries -- Marketing -- Planning....”
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5
Marketing plans that work /
by McDonald, Malcolm.
Published 2002
Subjects: “...Marketing -- Planning....”
Book
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6
Marketing plans that work : targeting growth and profitability /
by McDonald, Malcolm
Published 1997
Subjects: “...Marketing -- Planning...”
Book
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7
Market segmentation how to do it, how to profit from it /
by McDonald, Malcolm.
Published 2010
Subjects: “...Market segmentation....”
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8
Marketing plans for services a complete guide /
by McDonald, Malcolm.
Published 2011
Subjects: “...Service industries -- Marketing....”
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9
Market segmentation how to do it and how to profit from it /
by McDonald, Malcolm.
Published 2012
Subjects: “...Market segmentation....”
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