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1
by De Mesa, Alycia.
Published 2009
Table of Contents:
“... global brand -- Disney's Toontown -- Coke studios -- vMTV -- Success stories -- What's the measure...”Published 2009
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eBook
2
by Keller, Kevin Lane, 1956-
Published 2008
Table of Contents:
“... in business-to-business -- Red Bull: building brand equity in non-traditional ways -- MTV: Building brand...”Published 2008
Book