Library Catalog | Simmons University - "Libraries Public relations"

1

Adapting marketing to libraries in a changing and world-wide environment = Le marketing des bibliothèques à l'heure du changement et de la mondialisation : papers presented at the 63rd IFLA Conference, Copenhagen, September 1997 /

Adapting marketing to libraries in a changing and world-wide environment = Le marketing des bibliothèques à l'heure du changement et de la mondialisation : papers presented at th... Section on management and marketing = Section management et marketing ; ed. by Réjean Savard = éd. par Réjean Savard.

Published 2000

Subjects: “...Libraries -- Public relations -- Congresses....”

Conference Proceeding Book

2

Marketing instructional services : applying private sector techniques to plan and promote bibliographic instruction : papers presented at the Thirteenth Library Instruction Conference held at Eastern Michigan University, May 3 & 4, 1984 /

Marketing instructional services : applying private sector techniques to plan and promote bibliographic instruction : papers presented at the Thirteenth Library Instruction Confere... edited by Carolyn A. Kirkendall.

Published 1986

Subjects: “...Libraries -- Public relations -- Congresses....”

Conference Proceeding Book

3

The virtual customer : a new paradigm for improving customer relations in libraries and information services ; Satellite Meeting São Paulo, Brasil, August 18-20, 2004 = O cliente virtual : um novo paradigma para melhorar o relacionamento entre clientes e serviços de informação e bibliotecas ; Reunião Satélite São Paulo, Brasil, August 18-20, 2004 = L'usager virtuel : un nouveau paradigme pour améliorer le service à la clientèle dans les bibliothèques et services d'information ; Colloque Satellite, São Paulo, Brasil, August 18-20, 2004 = El cliente virtual : un nuevo paradigma para mejorar el relacionamento entre clientes y servicios de informacion y biblioteca ; Reunión Satélite São Paulo, Brasil, August 18-20, 2004 /

The virtual customer : a new paradigm for improving customer relations in libraries and information services ; Satellite Meeting São Paulo, Brasil, August 18-20, 2004 = O cliente... edited by Sueli Mara Soares Pinto Ferreira and Réjean Savard.

Published 2005

Subjects: “...Libraries -- Public relations -- Congresses....”

Conference Proceeding Book

4

Management, marketing and promotion of library services based on statistics, analyses and evaluation /

Management, marketing and promotion of library services based on statistics, analyses and evaluation / edited by Trine Kolderup Flaten.

Published 2006

Subjects: “...Libraries -- Public relations -- Congresses....”

Conference Proceeding Book