Library Catalog | Simmons University - "Corporate image Case studies"

1

Weavers of speech : how the Bell Telephone Company (AT&T) created and used the female telephone operator as a corporate marketing tool from 1890 to 1915 /

Weavers of speech : how the Bell Telephone Company (AT&T) created and used the female telephone operator as a corporate marketing tool from 1890 to 1915 / by Nancy Tekeyan

by Tekeyan, Nancy
Published 1996

Subjects: “...Corporate image -- Case studies...”

Thesis Book

2

Saving face : a corporation's negative visual image : the case of Procter & Gamble Company's moon and stars

Saving face : a corporation's negative visual image : the case of Procter & Gamble Company's moon and stars by Laura A. Bonanno

by Bonanno, Laura A
Published 1997

Subjects: “...Corporate image -- Case studies...”

Thesis Book