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Weavers of speech : how the Bell Telephone Company (AT&T) created and used the female telephone operator as a corporate marketing tool from 1890 to 1915 / by Nancy Tekeyan
by Tekeyan, NancySubjects: “...Corporate image -- Case studies...”
Saving face : a corporation's negative visual image : the case of Procter & Gamble Company's moon and stars by Laura A. Bonanno
by Bonanno, Laura ASubjects: “...Corporate image -- Case studies...”