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1
Consumer behavior in theory and in action /
Published 1970
Subjects: “...Consumers....”
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2
Psychological experiments in consumer behavior
Subjects: “...Consumers...”
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3
Hidden in plain sight : how to find and execute your company's next big growth strategy /
by Joachimsthaler, Erich, 1956-
Published 2007
Subjects: “...Consumers' preferences....”
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4
Branded : the buying and selling of teenagers /
by Quart, Alissa.
Published 2003
Subjects: “...Teenage consumers....”
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5
Marketing to older consumers : a handbook of information for strategy development /
by Moschis, George P., 1944-
Published 1992
Subjects: “...Older consumers...”
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6
Effective advertising : understanding when, how, and why advertising works /
by Tellis, Gerard J., 1950-
Published 2004
Subjects: “...Consumers -- Attitudes....”
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7
Marketing to women : how to increase your share of the world's largest market /
by Barletta, Marti.
Published 2006
Subjects: “...Women consumers....”
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8
Ten key customer insights : unlocking the mind of the market /
by Schieffer, Robert.
Published 2005
Subjects: “...Consumers' preferences....”
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9
The 85% niche : the power of women of all colors--Latina, Black, Asian /
by Muléy, Miriam.
Published 2009
Subjects: “...Women consumers -- United States....”
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10
Business, not politics : the making of the gay market /
by Sender, Katherine.
Published 2004
Subjects: “...Gay consumers -- United States....”
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12
Deadly persuasion : why women and girls must fight the addictive power of advertising /
by Kilbourne, Jean.
Published 1999
Subjects: “...Women consumers....”
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13
A monster in the mailbox /
by Gordon, Sheila.
Published 1978
Subjects: “...Consumers -- Juvenile fiction....”
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14
The industrious revolution : consumer behavior and the household economy, 1650 to the present /
Subjects: “...Consumers -- History....”
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15
Pocketbook power : how to reach the hearts and minds of today's most coveted consumers--women /
by Kanner, Bernice.
Published 2004
Subjects: “...Women consumers....”
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16
Why she buys : the new strategy for reaching the world's most powerful consumers /
by Brennan, Bridget.
Published 2009
Subjects: “...Women consumers....”
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17
Trillion-dollar moms : marketing to a new generation of mothers /
by Bailey, Maria T.
Published 2005
Subjects: “...Women consumers -- United States....”
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18
Getting wiser to teens : more insights into marketing to teenagers /
by Zollo, Peter.
Published 2004
Subjects: “...Consumer behavior....”
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19
Conquering consumerspace : marketing strategies for a branded world /
by Solomon, Michael R.
Published 2003
Subjects: “...Consumers' preferences....”
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20
Why people buy things they don't need : understanding and predicting consumer behavior /
by Danziger, Pamela N.
Published 2004
Subjects: “...Consumer behavior....”
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22
Marketing to and through kids /
by Guber, Selina S.
Published 1993
Subjects: “...Child consumers....”
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23
Let them eat cake : marketing luxury to the masses-as well as the classes /
by Danziger, Pamela N.
Published 2005
Subjects: “...Affluent consumers -- Psychology....”
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24
The $100 billion allowance : accessing the global teen market /
by Moses, Elissa.
Published 2000
Subjects: “...Consumer behavior....”
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25
All the world and her husband : women in twentieth-century consumer culture /
Published 2000
Subjects: “...Women consumers....”
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26
Emotional branding : the new paradigm for connecting brands to people /
by Gobé, Marc.
Published 2001
Subjects: “...Consumers' preferences....”
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27
Consumer behavior and culture : consequences for global marketing and advertising /
by Mooij, Marieke K. de, 1943-
Published 2004
Subjects: “...Consumer behavior -- Cross-cultural studies....”
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28
Feed /
by Anderson, M. T.
Published 2002
Subjects: “...Teenage consumers -- Juvenile fiction....”
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29
Multicultural marketing : selling to a diverse America /
by Rossman, Marlene L.
Published 1994
Subjects: “...Minority consumers -- United States....”
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30
The kids market : myths and realities /
by McNeal, James U.
Published 1999
Subjects: “...Young consumers -- United States....”
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31
Boom : marketing to the ultimate power consumer--the baby boomer woman /
by Brown, Mary, 1959-
Published 2006
Subjects: “...Women consumers....”
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32
The story of an epoch-making movement /
by Nathan, Maud, 1862-1946.
Published 1926
Subjects: “...Consumers' League of New York City....”
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33
Sold separately : children and parents in consumer culture /
by Seiter, Ellen, 1957-
Published 1993
Subjects: “...Child consumers -- United States...”
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34
Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands /
by Lindstrom, Martin, 1970-
Published 2003
Subjects: “...Child consumers....”
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35
Can't buy my love : how advertising changes the way we think and feel /
by Kilbourne, Jean.
Published 2000
Subjects: “...Women consumers....”
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36
The great tween buying machine : marketing to today's tweens /
by Siegel, David L.
Published 2001
Subjects: “...Child consumers....”
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37
Consumer-citizens of China : the role of foreign brands in the imagined future China /
by Tian, Kelly.
Published 2011
Subjects: “...Consumers -- China -- Psychology....”
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38
Marketing to women around the world /
by Bartos, Rena.
Published 1989
Subjects: “...Women consumers....”
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39
Winning the story wars : why those who tell--and live--the best stories will rule the future /
by Sachs, Jonah
Published 2012
Subjects: “...Consumers -- Psychology....”
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40
The rise of the Hispanic market in the United States : challenges, dilemmas, and opportunities for corporate management /
by Nevaer, Louis E. V.
Published 2004
Subjects: “...Hispanic American consumers....”
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41
Consumers can help win the war,
by Coles, Jessie V.
Published 1943
Subjects: “...Consumers....”
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42
Latinos, Inc. : the marketing and making of a people /
by Dávila, Arlene M., 1965-
Published 2001
Subjects: “...Hispanic American consumers....”
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43
How customers think : essential insights into the mind of the market /
by Zaltman, Gerald.
Published 2003
Subjects: “...Consumer behavior -- Psychological aspects....”
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44
Hispanic marketing : a cultural perspective /
by Korzenny, Felipe.
Published 2005
Subjects: “...Hispanic American consumers....”
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45
Shopping : social and cultural perspectives /
by Shaw, Jenny, 1943-
Published 2010
Subjects: “...Consumers -- History....”
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46
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy /
by Lindstrom, Martin, 1970-
Published 2011
Subjects: “...Consumer behavior....”
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47
Consuming kids : the hostile takeover of childhood /
by Linn, Susan.
Published 2004
Subjects: “...Child consumers -- United States....”
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48
Material women, 1750-1950 : consuming desires and collecting practices /
Published 2009
Subjects: “...Women consumers -- History....”
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49
Active and engaged the investment goals and strategies of high net worth investors /
Published 2008
Subjects: “...Affluent consumers -- United States....”
Electronic Book
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50
The modern girl around the world : consumption, modernity, and globalization /
Published 2008
Subjects: “...Women consumers....”
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51
Branded for life : how Americans are brainwashed by the brands we love /
by Blumenthal, Howard J.
Published 2005
Subjects: “...Consumers -- United States -- Attitudes....”
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52
Captains of consciousness : advertising and the social roots of the consumer culture /
by Ewen, Stuart.
Published 1976
Subjects: “...Consumers -- United States....”
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53
Out of the garden : toys, TV, and children's culture in the age of marketing /
by Kline, Stephen.
Published 1993
Subjects: “...Child consumers....”
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54
After fifty : how the baby boom will redefine the mature market /
Published 2003
Subjects: “...Older consumers -- United States....”
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55
Madison Avenue and the color line : African Americans in the advertising industry /
by Chambers, Jason.
Published 2008
Subjects: “...African American consumers....”
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56
Mapping experiences : a guide to creating value through journeys, blueprints and diagrams /
by Kalbach, James.
Published 2016
Subjects: “...Consumer satisfaction....”
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57
Hispanic marketing & public relations : understanding and targeting America's largest minority /
Published 2005
Subjects: “...Hispanic American consumers....”
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58
Marketing and consumer identity in multicultural America /
by Tharp, Marye C.
Published 2001
Subjects: “...Consumers -- United States -- Attitudes....”
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59
Selling to a segmented market : the lifestyle approach /
by Swenson, Chester A.
Published 1990
Subjects: “...Consumers' preferences -- United States....”
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60
Shop 'til you drop : consumer behavior and American culture /
by Berger, Arthur Asa, 1933-
Published 2005
Subjects: “...Consumer behavior -- United States....”
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61
Dancing with digital natives : staying in step with the generation that's transforming the way business is done /
Published 2011
Subjects: “...Young consumers....”
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62
Why smart people make big money mistakes--and how to correct them : lessons from the new science of behavioral economics /
by Belsky, Gary.
Published 1999
Subjects: “...Consumers -- Attitudes....”
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63
Homo economics : capitalism, community, and lesbian and gay life /
Published 1997
Subjects: “...Gay consumers -- United States....”
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64
Consumer safety regulation : putting a price on life and limb /
by Asch, Peter.
Published 1988
Subjects: “...Consumer protection -- Law and legislation -- United States....”
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65
Consumer behavior : how humans think, feel, and act in the marketplace /
by Mittal, Banwari.
Published 2008
Subjects: “...Consumer behavior....”
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66
Improving your measurement of customer satisfaction : a guide to creating, conducting, analyzing, and reporting customer satisfaction measurement programs /
by Vavra, Terry G.
Published 1997
Subjects: “...Consumer satisfaction -- Evaluation....”
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67
Contemporary issues in marketing and consumer behaviour /
by Parsons, Elizabeth.
Published 2009
Subjects: “...Consumer behavior....”
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68
Marketing metaphoria : what deep metaphors reveal about the minds of consumers /
by Zaltman, Gerald.
Published 2008
Subjects: “...Consumer behavior....”
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69
Appetite for change : how the counterculture took on the food industry, 1966-1988 /
by Belasco, Warren James.
Published 1989
Subjects: “...Consumers -- United States....”
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70
Kids rule! : Nickelodeon and consumer citizenship /
by Banet-Weiser, Sarah, 1966-
Published 2007
Subjects: “...Child consumers -- United States....”
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71
Women and material culture, 1660-1830 /
Published 2007
Subjects: “...Women consumers -- Europe -- History....”
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72
Retailing : what is in store for the future /
by Berg, Mindy.
Published 1995
Subjects: “...Consumer behavior....”
Thesis Book
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73
A complaint is a gift : using customer feedback as a strategic tool /
by Barlow, Janelle, 1943-
Published 1996
Subjects: “...Consumer complaints....”
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74
Simply better : winning and keeping customers by delivering what matters most /
by Barwise, Patrick.
Published 2004
Subjects: “...Consumer satisfaction -- Evaluation....”
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75
Channels of desire : mass images and the shaping of American consciousness /
by Ewen, Stuart.
Published 1992
Subjects: “...Consumers -- United States -- History....”
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76
The real Pepsi challenge : the inspirational story of breaking the color barrier in American business /
by Capparell, Stephanie.
Published 2007
Subjects: “...African American consumers -- History....”
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77
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /
by Bearden, William O., 1945-
Published 1999
Subjects: “...Consumer behavior -- Research....”
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78
Measuring customer satisfaction : hot buttons and other measurement issues /
by Myers, James H.
Published 1999
Subjects: “...Consumer satisfaction -- United States -- Evaluation....”
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79
Consumer behavior analysis : (a) rational approach to consumer choice /
Published 2013
Subjects: “...Consumer behavior....”
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80
Consumer behavior ; contemporary research in action /
Published 1970
Subjects: “...Consumer behavior....”
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81
Advertising and the mind of the consumer : what works, what doesn't, and why /
by Sutherland, Max.
Published 1993
Subjects: “...Consumer behavior....”
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82
Designing modern childhoods : history, space, and the material culture of children /
Published 2008
Subjects: “...Child consumers....”
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83
Improving customer satisfaction, loyalty, and profit : an integrated measurement and management system /
by Johnson, Michael D.
Published 2000
Subjects: “...Consumer satisfaction....”
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84
Customer retention : an integrated process for keeping your best customers /
by Lowenstein, Michael W., 1942-
Published 1995
Subjects: “...Consumer satisfaction....”
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85
Total access : giving customers what they want in an anytime, anywhere world /
by McKenna, Regis.
Published 2002
Subjects: “...Consumer satisfaction....”
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86
Human sigma : managing the employee-customer encounter /
by Fleming, John Howland.
Published 2007
Subjects: “...Consumer satisfaction....”
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87
His and hers : gender, consumption, and technology /
Published 1998
Subjects: “...Consumer behavior -- United States -- History....”
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88
Rethinking EU consumer law /
Subjects: “...Consumer protection -- Law and legislation -- European Union countries....”
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89
Predictably irrational : the hidden forces that shape our decisions /
by Ariely, Dan.
Published 2009
Subjects: “...Consumer behavior....”
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90
Some wore bobby sox : the emergence of teenage girls' culture, 1920-1945 /
by Schrum, Kelly.
Published 2004
Subjects: “...Teenage consumers -- United States -- History -- 20th century....”
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91
The female economy : the millinery and dressmaking trades, 1860-1930 /
by Gamber, Wendy, 1958-
Published 1997
Subjects: “...Women consumers -- United States -- History....”
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92
Coining for capital : movies, marketing, and the transformation of childhood /
by Kapur, Jyotsna.
Published 2005
Subjects: “...Child consumers -- United States....”
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93
Everybody eats : supermarket consumers in the 1990s /
by Mogelonsky, Marcia K.
Published 1995
Subjects: “...Consumers' preferences -- United States....”
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94
Brand hijack : marketing without marketing /
by Wipperfürth, Alex.
Published 2006
Subjects: “...Consumer behavior....”
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95
The customer is CEO : how to measure what your customers want--and make sure they get it /
by Massnick, Forler
Published 1997
Subjects: “...Consumer satisfaction -- United States...”
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98
Athlete endorsers : risks, rewards and return on investment : do athlete endorsers influence consumer behavior? /
by Buckley, Kellie A.
Published 1999
Subjects: “...Consumer behavior -- United States....”
Thesis Book
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99
Excellence every day : make the daily choice-- inspire your employees and amaze your customers /
by Arussy, Lior.
Published 2008
Subjects: “...Consumer satisfaction....”
Book
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100
A consumers' republic : the politics of mass consumption in postwar America /
by Cohen, Lizabeth.
Published 2003
Subjects: “...Consumer behavior -- United States....”
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