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1
Insurance and behavioral economics improving decisions in the most misunderstood industry /
by Kunreuther, Howard.
Published 2013
Subjects: “...Consumer behavior....”
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2
Predictably irrational : the hidden forces that shape our decisions /
by Ariely, Dan.
Published 2009
Subjects: “...Consumer behavior....”
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3
Stated choice methods analysis and applications /
by Louviere, Jordan J.
Published 2000
Subjects: “...Consumer behavior -- Mathematical models....”
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4
The marketing power of emotion /
Subjects: “...Consumer behavior....”
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