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1
Brand management
Published 2008
Subjects: “...Branding (Marketing) -- Management....”
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2
The science and art of branding /
by Franzen, Giep.
Published 2009
Subjects: “...Branding (Marketing)...”
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3
Transform your business into a brand 10 rules of branding /
by Tai, Jacky, 1970-
Published 2007
Subjects: “...Branding (Marketing)...”
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4
Brand zero : the complete branding guide for start-ups /
by Tai, Jacky.
Published 2014
Subjects: “...Branding (Marketing)...”
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5
Profitable customer engagement : concepts, metrics, and strategies /
by Kumar, V., 1957-
Published 2013
Subjects: “...Branding (Marketing)...”
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6
Encyclopaedia of brand equity management.
Published 2009
Subjects: “...Branding (Marketing)...”
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7
Competitive strategy for media firms strategic and brand management in changing media markets /
by Chan-Olmsted, Sylvia M.
Published 2005
Subjects: “...Branding (Marketing)...”
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8
The professional's guide to business development how to win business in the professional services /
by Newton, Stephen.
Published 2013
Subjects: “...Branding (Marketing)...”
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9
The best of branding : best practices in corporate branding /
by Gregory, James R.
Published 2004
Subjects: “...Branding (Marketing)...”
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10
Brand aid : an easy reference guide to solving your toughest branding problems and strengthening your market position /
by VanAuken, Brad.
Published 2003
Subjects: “...Branding (Marketing)...”
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11
A new brand world : 8 principles for achieving brand leadership in the 21st century /
by Bedbury, Scott.
Published 2002
Subjects: “...Branding (Marketing)...”
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12
Strategic brand management for B2B markets : a road map for organizational transformation /
by Sarin, Sharad
Published 2016
Subjects: “...Branding (Marketing)...”
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13
Private label turning the retail brand threat into your biggest opportunity /
by Lincoln, Keith.
Published 2008
Subjects: “...Branding (Marketing) -- Management....”
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14
Maximize your social : one-stop guide to building a social media strategy for marketing and business success /
by Schaffer, Neal.
Published 2013
Subjects: “...Branding (Marketing)...”
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15
The thank you economy /
by Vaynerchuk, Gary.
Published 2011
Subjects: “...Branding (Marketing)...”
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16
Kellogg on branding in a hyper-connected world /
Published 2019
Subjects: “...Branding (Marketing)...”
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17
The money-raising nonprofit brand : motivating donors to give, give happily, and keep on giving /
by Brooks, Jeff, 1961-
Published 2014
Subjects: “...Branding (Marketing)...”
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18
Grow the core how to focus on your core business for brand success /
by Taylor, David, 1964-
Published 2013
Subjects: “...Branding (Marketing)...”
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19
Global brand power : leveraging branding for long-term growth /
by Kahn, Barbara E.
Published 2013
Subjects: “...Branding (Marketing)...”
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20
The business of brands
by Miller, Jon, 1971-
Published 2004
Subjects: “...Branding (Marketing)...”
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21
The social media MBA your competitive edge in social media strategy development and delivery /
by Holloman, Christer.
Published 2012
Subjects: “...Branding (Marketing)...”
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22
ProfitBrand how to increase the profitability, accountability & sustainability of brands /
by Wreden, Nick.
Published 2005
Subjects: “...Branding (Marketing)...”
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23
A master class in brand planning the timeless works of Stephen King /
by King, Stephen, 1931-2006.
Published 2007
Subjects: “...Branding (Marketing) -- Management....”
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24
The challenges facing brand managers today
Published 2012
Subjects: “...Branding (Marketing)...”
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25
Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
by Taylor, David, 1964-
Published 2004
Subjects: “...Branding (Marketing)...”
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26
Connective branding building brand equity in a demanding world /
by Fisher-Buttinger, Claudia.
Published 2008
Subjects: “...Branding (Marketing)...”
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27
Brands and branding /
Published 2009
Subjects: “...Branding (Marketing)...”
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28
Designing B2B brands lessons from Deloitte and 182,000 brand managers /
by Martinez Onaindia, Carlos.
Published 2013
Subjects: “...Branding (Marketing) -- Management....”
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29
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /
by Aaker, David A.
Published 2004
Subjects: “...Branding (Marketing)...”
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30
Best practice cases in branding : lessons from the world's strongest brands /
by Keller, Kevin Lane, 1956-
Published 2008
Subjects: “...Branding (Marketing) -- Management -- Case studies....”
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31
Corporate cultures and global brands
Published 2004
Subjects: “...Branding (Marketing) -- Congresses....”
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32
Location-based marketing for dummies /
by Strout, Aaron.
Published 2011
Subjects: “...Branding (Marketing)...”
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